Christian charity World Vision says there has been a spike in corporate donations following the devastating earthquake in Haiti, labeling the disaster as a “game changer” for private sector philanthropy.

“Haiti was a catalyst for American companies to look at broader and deeper ways they could partner with aid groups that are on the front lines. Now, with companies like P&G and Verizon contributing to the Pakistan flood response, we’re continuing to see this trend,” said David Owens, vice president of corporate development for World Vision, in a statement Aug. 31.

Stephen Jordan, executive director of the U.S. Chamber of Commerce’s Business Civil Leadership Center, also noticed the increase in private sector participation in disaster response.

“We have seen that Haiti rebuilding is a catalyst for corporations to offer both financial support as well as sector expertise,” he said, according to World Vision.

World Vision has mobilized USD192 million for relief efforts in Haiti, The Christian Post reports.