Active Kids Do Better: Reshaping Brazil’s Decade of Sport

NIKE joins other organizations in Brazil to develop programs aimed at creating early, positive experiences for kids in sport and physical activity.

Active Kids Do Better: Reshaping Brazil’s Decade of Sport

In 2013, NIKE, Inc. committed to join an unprecedented partnership of over 25 international and Brazilian organizations in the first effort to operationalize a global program, ‘Designed to Move’ in Brazil. The first component, the Active Schools Pilot, will increase both the quantity and quality of physical activity during school hours by building capacity of teachers and shifting school culture to value the overall benefits of physical activity. In the second component, Active Communities, Nike along with Caixa and Natura, will lead the private sector in funding grassroots sports and physical activity programs by embracing Brazil’s innovative corporate tax credit system. Combined, these two components will directly impact the lives of 44,500 children in Brazil over a four year period, with plans to significantly scale impact over the next five years.


  • NIKE, Inc.

    Goods Supplier
    United States | Staff size: Unknown

    Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The...

  • United Nations Development Programme (UNDP)

    Funding Agencies
    United States | Staff size: 5001-10,000

    UNDP is the UN's global development network, an organization advocating for change and connecting countries to knowledge, experience and resources to help people build a better life. We are on...

  • Inter-American Development Bank (IDB)

    Funding Agencies
    United States | Staff size: 1001-5000

    Inter-American Development Bank (IDB) supports efforts by Latin America and the Caribbean countries to reduce poverty and inequality. They aim to bring about development in a sustainable,...

  • Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

    Funding Agencies
    Germany | Staff size: Unknown
  • German Federal Ministry for Economic Cooperation and Development (BMZ)

    Germany | Staff size: Unknown

    There are around 1,000 people working at the Federal Ministry for Economic Cooperation and Development (BMZ). About 66 per cent of the positions are based at the Ministry's Bonn office, while...

More Resources

Key Information

LocationBrazil, Latin America and Caribbean
  • Start Date 2013
  • End Date 2017
  • ValueUSD 16 Million