In 2013, NIKE, Inc. committed to join an unprecedented partnership of over 25 international and Brazilian organizations in the first effort to operationalize a global program, ‘Designed to Move’ in Brazil. The first component, the Active Schools Pilot, will increase both the quantity and quality of physical activity during school hours by building capacity of teachers and shifting school culture to value the overall benefits of physical activity. In the second component, Active Communities, Nike along with Caixa and Natura, will lead the private sector in funding grassroots sports and physical activity programs by embracing Brazil’s innovative corporate tax credit system. Combined, these two components will directly impact the lives of 44,500 children in Brazil over a four year period, with plans to significantly scale impact over the next five years.
|Location||Brazil, Latin America and Caribbean|
|Value||USD 16 Million|