USAID in Serbia and the Embassy of Denmark to Serbia, signed the Memorandum of Understanding to provide assistance to Serbian berry and fruit sectors. This is taking place within Denmark's Neighbourhood Programme (ENP). Through the alliance, both parties seek to combine their respective strengths, experiences and resources to meet their collective goal of expanding and improving Serbia's berry and fruit sectors. In a joint effort, assistance will be provided to Government of Serbia institutions, business owners, and farmers for EU accession preparation; private sector development; increased exports; improved income generation; reduced migration; and job creation, particularly among youth and women. Assistance will specifically be provided to the producers, processors and exporters of raspberry, sour cherry, strawberry, blueberry and plum in the southern Serbia districts of Jablanica, Nisava, Pcinj and Toplica. Some of the concrete areas of cooperation between the two parties include marketing and promotion activities locally and internationally and training, and capacity development.