Agribusiness Market and Support Activity (AMARTA II) Indonesia

Agricultural Markets and Support Activity (AMARTA II), is a five-year project focuses on increased production and marketing of cocoa, coffee, and selected high-value horticulture crops produced by small farmers. AMARTA II is a follow on to the AMARTA I (2006-2011). The main activities were technology transfer, farmer training, training extension workers, facilitating the formation of farmers groups and agribusiness alliances and linking producers with domestic and export marketing agencies.

Agribusiness Market and Support Activity(AMARTA II)

The five-year, $20 million AMARTA II project focuses on increasing the production and marketing of cocoa, coffee, and selected high-value horticulture crops produced by small farmers in Indonesia. The project’s interventions to enhance the value chains of these commodities are intended to increase incomes and employment; contribute to food security; provide increase access to agricultural credit; and improve the policy and regulatory environment for the agribusiness sector. The World Cocoa Foundation and seven of its member companies in the Indonesian cocoa sector (Cargill, Mars, Inc., Kraft Foods, Armajaro, Olam, Continaf, and The Hershey Company) have confirmed their participation in AMARTA II. The partnership aims to leverage about $8 million in private sector cash and in-kind contributions over the life of the project. In addition, the USAID Mission in Indonesia anticipates applying $2 million in partial loan guarantee facilities from the Development Credit Authority. The loan guarantees will unlock $50 million in lending to agriculture from Indonesian financial institutions.


  • United States Agency for International Development (USAID)

    Funding Agencies
    United States | Staff size: Unknown

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.

    U.S. foreign assistance has...

  • Cargill

    Service Providers, Goods Supplier
    United States | Staff size: 10,000+

    Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, they help people thrive by...

  • The Hersheys Company

    Goods Supplier
    United States | Staff size: 10,000+

    The Hershey Company is a large producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pennsylvania, The Hershey...


    Implementing NGO, Advocacy NGO
    United States | Staff size: 1001-5000

    ACDI/VOCA is a private, nonprofit organization that promotes broad-based economic growth, higher living standards and vibrant communities in low-income countries and emerging democracies. Based...

  • Mars, Inc.

    Goods Supplier
    United States | Staff size: 10,000+

    Mars, Incorporated is an American global manufacturer of confectionery, pet food, and other food products. The company is headquartered in McLean, Virginia, USA. The...

  • Kraft Foods Group Inc.

    Goods Supplier
    United States | Staff size: 10,000+

    Kraft Foods Group, Inc. is one of North America's largest consumer packaged food and beverage company, with revenues of approximately $19 billion in...

  • Armajaro Trading

    Goods Supplier
    United States | Staff size: 501-1000

    Armajaro Trading is a global soft commodity trading house and supply chain manager founded in 1998 and is one of the world's largest traders in soft...

  • Continaf B.V.

    Goods Supplier
    United States | Staff size: 251-500

    Continaf B.V.(Continentale en Afrikaanse Handelsvereniging) is one of the world’s best known organizations active in cocoa origination, procurement and trading....

  • World Cocoa Foundation (WCF)

    United States | Staff size: 26-50

    The World Cocoa Foundation (WCF) is an international membership organization that promotes sustainability in the cocoa sector by providing cocoa farmers with the support they need to grow more...

  • Olam International

    Goods Supplier
    Singapore | Staff size: 5001-10,000

    Olam International is a global integrated supply chain manager with a portfolio of 20 agricultural products and food ingredients. Established 22 years ago, Olam has a direct presence in 65...

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Key Information

LocationEast Asia and Pacific, Indonesia
  • Start Date 2011
  • End Date 2016
  • ValueUSD 20 Million