The Amsterdam Initiative against Malnutrition (AIM) is a joint initiative of the Ministry of Foreign Affairs of the Government of the Netherlands, Unilever, DSM, AkzoNobel, Wageningen University and ICCO. AIM was launched in May 2009 during the GAIN Business Alliance Global Forum and its goal is to eliminate malnutrition for 100 million people in Africa by 2015. AIM represents an opportunity to combine the know-how of major players in the food and nutrition industry in six countries: Kenya, Tanzania, South Africa, Ethiopia, Ghana and Mozambique. To reach its target the effort will focus on jointly developing and piloting innovative models to reach low income populations, by engaging them not only as consumers, but also as producers, suppliers or distributors in the value chain. It will also seek to improve supply and access to affordable nutritious products. Vitamin and mineral deficiencies will be reduced by 20 percent. AIM focuses on targeting vulnerable populations, such as mothers and children.
|Location||Sub Saharan Africa, Ethiopia, South Africa, Tanzania, Ghana, Kenya, Mozambique|