In India, 830 million people live in rural areas and an estimated 65% of the total population does not have access to healthcare. That’s why Novartis created Arogya Parivar (“healthy family” in Hindi). Novartis recruits and trains locals in remote villages to become “health educators,” who help inform communities about health, disease prevention and the benefits of seeking timely treatment. Local teams work with doctors to organize health camps in remote villages – mobile clinics that provide access to screening, diagnoses and therapies. From 2010 to 2013, outreach in rural areas across 10 Indian states has brought health education to more than 10 million people and direct health benefits to 760,000 patients through diagnosis and treatment. Arogya Parivar is a leading example of shared value and has received several awards, including the GBCHealth Business Action on Health award in 2013.
Arogya Parivar has become an essential public health tool, operating in 10 states across India.
|Location||East Asia and Pacific, South Asia, Indonesia, India, Kenya, Eastern Africa, Viet Nam|