Zambian small-holder farmers engage primarily in mono-cropping (maize) with low productivity, and lack connections to markets and the private sector. The Better Life Alliance is a public-private partnership that strengthens the link between smallholder farmers and agricultural markets while promoting agricultural diversity and conservation farming. The partnership brings together the U.S. Government, the Norwegian Royal Government, the non-profit organization, Wildlife Conservation Society, and private sector companies, General Mills and Cargill, to strengthen food security and sustainable rural economic growth in the Zambia Feed the Future (FTF) focus area, Eastern Province.
The Better Life Alliance improves agricultural extension services and helps farmers obtain inputs, such as fertilizer and pesticides for diverse commodities. The Alliance also trains farmers in conservation farming techniques and offers farmers incentives to use sustainable farming practices. USAID’s partnership in the Alliance enables COMACO, a local business, to extend its outreach from 15,000 to 40,000 farming households and launch new products, such as locally-processed peanut butter and rice under its wildlife conservation branding, “It’s Wild.”.
|Location||Zambia, Southern Africa|
|Value||USD 8.15 Million|