Better Life Alliance

A public-private partnership that linkssmallholder farmers with agricultural markets while promoting conservation farming.

Better Life Alliance

Zambian small-holder farmers engage primarily in mono-cropping (maize) with low productivity, and lack connections to markets and the private sector. The Better Life Alliance is a public-private partnership that strengthens the link between smallholder farmers and agricultural markets while promoting agricultural diversity and conservation farming. The partnership brings together the U.S. Government, the Norwegian Royal Government, the non-profit organization, Wildlife Conservation Society, and private sector companies, General Mills and Cargill, to strengthen food security and sustainable rural economic growth in the Zambia Feed the Future (FTF) focus area, Eastern Province.

The Better Life Alliance improves agricultural extension services and helps farmers obtain inputs, such as fertilizer and pesticides for diverse commodities. The Alliance also trains farmers in conservation farming techniques and offers farmers incentives to use sustainable farming practices. USAID’s partnership in the Alliance enables COMACO, a local business, to extend its outreach from 15,000 to 40,000 farming households and launch new products, such as locally-processed peanut butter and rice under its wildlife conservation branding, “It’s Wild.”.


  • United States Agency for International Development (USAID)

    Funding Agencies
    United States | Staff size: Unknown

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.

    U.S. foreign assistance has...

  • Cargill

    Goods Supplier, Service Providers
    United States | Staff size: 10,000+

    Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, they help people thrive by...

  • Community Markets for Conservation (COMACO)

    Implementing NGO
    Zambia | Staff size: 6-25

    Community Markets for Conservation (COMACO) is a limited-by-guarantee, non-profit company called COMACO Ltd. Stewarded by Wildlife Conservation Society (WCS) in close consultation with local and...

  • Wildlife Conservation Society (WCS)

    Advocacy NGO, Implementing NGO
    United States | Staff size: Unknown

    The Wildlife Conservation Society, founded in 1895, has the clear mission to save wildlife and wild places across the globe. The story began in the early 1900’s when Wildlife Conservation...

  • Olam International

    Goods Supplier
    Singapore | Staff size: 5001-10,000

    Olam International is a global integrated supply chain manager with a portfolio of 20 agricultural products and food ingredients. Established 22 years ago, Olam has a direct presence in 65...

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Key Information

LocationZambia, Southern Africa
  • Start Date 2011
  • End Date 2015
  • ValueUSD 8.15 Million