The Coca-Cola Company (TCCC) and the Inter-American Development Bank formally launch a partnership that will provide a $16 million investment to expand the Coca-Cola Coletivo platform. Coca-Cola Brazil launched Coletivo (collective in English) in 2009 to help entrepreneurial women and youth in poor communities boost both their incomes and their self-confidence. In addition to working with local NGOs to provide job and entrepreneurial training, Coletivo leverages Coke’s value chain to connect participants with new markets and incorporate life skills training.
To date, 500 Coletivo programs have impacted more than 70,000 people in 150 Brazilian communities. This expansion will build on Coletivo’s strong presence in Brazil and implement pilot projects in three Latin American countries, to be identified at a later date. The first phase of the partnership kicks off in January 2014 and will extend through 2017. It is expected to benefit 30,000 people in Brazil.
|Location||Brazil, Latin America and Caribbean|
|Value||USD 16 Million|