5by20: Empowering 5 million Women Entrepreneurs by 2020

5by20 is the Coca-Cola Company's global commitment to enable the economic empowerment of 5 million women entrepreneurs across the company's value chain by 2020.

Coca-Cola Company's 5by20 initiative

The Coca-Cola Company's 5by20 initiative will enable the economic empowerment of 5 million women entrepreneurs across the company's global value chain by the year 2020. To breakdown potential economic and social barriers for women entrepreneurs, the initiative will provide business skills training, access to financial assets and services and linkages to networks of peers and mentors. Since its inception in late 2010, the 5by20 initiative has collaborated with non-governmental organizations (NGOs), governments and businesses to develop and implement programs that address the barriers. Together with Coca-Cola, the Bill & Melinda Gates Foundation, UN Women and TechnoServe have been key partners in sharing valuable insights and innovation on development that can build on best-practices in the Coca-Cola business system worldwide. The first phase of 5by20 focused all efforts on four lead countries – Brazil, India, the Philippines and South Africa. The program's second phase saw the inclusion of China, Mexico, Nigeria, Kenya, Uganda, Haiti and Egypt. In the years ahead, the Coca-Cola Company expects to reach every region of the globe as the program grows exponentially. 5by20 is on track to reach 300,000 women by the end of 2012.


  • Coca-Cola Company

    Goods Supplier
    United States | Staff size: 10,000+

    The Coca-Cola Company is the world's largest beverage company with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company’s portfolio...

  • UN Women

    Funding Agencies
    United States | Staff size: 501-1000

    In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women.

    In doing so, UN Member States took an...

  • United States Agency for International Development (USAID)

    Funding Agencies
    United States | Staff size: Unknown

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.

    U.S. foreign assistance has...

  • TechnoServe

    Implementing NGO
    United States | Staff size: 501-1000

    TechnoServe works with enterprising people in the developing world to build competitive farms, businesses and industries. They are a nonprofit organization that develops business solutions to...

  • Doe Seu Lixo (Brazil)

    Brazil | Staff size: 6-25

    Founded in 2003 by actress Isabel Fillardis and her husband, the environmental manager, Julio Cesar Santos, Doe Seu Lixo seeks to reconcile development, job creation, rising incomes and quality...

  • Asta (Brazil)

    Brazil | Staff size: 6-25

    Asta is a business social network that promotes and works to transform the lives of good producers- all those people involved in the ASTA value chain: artisans, counselors,...

  • TESDA (Philippines)

    Philippines | Staff size: 6-25

    The Technical Education and Skills Development Authority (TESDA) was established through the enactment of the "Technical Education and Skills Development Act of 1994" (

  • Hapinoy (Philippines)

    Investment & Finance
    Philippines | Staff size: 6-25

    The word Hapinoy is a play on the words Happy and Pinoy, the colloquial word for Filipino. The Hapinoy Store Program focuses on the sari-sari stores in the Philippines (sari-sari is the Filipino...

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Key Information

LocationWorldwide, Uganda, South Africa, Nigeria, Mexico, Kenya, India, Haiti, Egypt, China, Brazil
  • Start Date 2010
  • End Date 2020
  • Sectors