Commercial Agri-Business for Sustainable Horticulture (CASH)

To help create and develop successful African agribusinesses in the natural and horticulture products sector, providing income, employment & development, through environmentally and socially conscious practices to produce high quality natural products for local, regional and overseas markets.

Commercial Agri-Business for Sustainable Horticulture (CASH)

This four-year, US$4.8 million Global Development Alliance aims to supplement small-scale farmers’ income by maintaining current and garnering additional Zambian horticulture market share. More specifically, the Commercial Agribusiness for Sustainable Horticulture (CASH) project provides access for over 5,000 farm/rural households and members of farmer and enterprise organizations to horticulture production support services (seeds, fertilizer, pest control, financial services, pre- and post-harvest quality control, among others) and market support services (buyers, market specifications, communications strategy, data collection and dissemination, and results monitoring). Smallholder producers gain market share in three new demand points:

  1. On the fresh market in supermarkets, hotels and caterers;
  2. On the dry horticultural products market;
  3. On the processed food market: companies producing sauces, canned purees, pulps, and bottled horticulture products for various end users.

The key alliance partners for this project include: Agribusiness in Sustainable Natural African Plant Products (ASNAPP), Rutgers University, University of Zambia, Stellenbosch University, FRESHMARK (Zambia), FRESHPIKT, and CETZAM Financial Services Limited. The farmer associations participating in this alliance are situated in two geographic areas: Eastern Province (districts include Chipata, Petauke, Lundazi, and Katete) and Lusaka’s peri-urban areas. The project includes a special focus on smallholder women and youth rural agriculture and enterprise organizations.


  • United States Agency for International Development (USAID)

    Funding Agencies
    United States | Staff size: Unknown

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.

    U.S. foreign assistance has...

  • Agribusiness in Sustainable Natural African Plant Products

    Implementing NGO
    South Africa | Staff size: 6-25

    ASNAPP stands for Agribusiness in Sustainable Natural African Plant Products. ASNAPP is an NGO with the primary goal to develop successful African agribusinesses in the agriculture sector,...

  • Stellenbosch University

    South Africa | Staff size: Unknown

    Stellenbosch University is a leading public research university situated in the town of Stellenbosch, South Africa. Other nearby universities are the University of Cape Town and University of...

  • University of Zambia

    Zambia | Staff size: Unknown

    The University of Zambia (UNZA) was established by Act of Parliament No. 66 of 1965. The first intake of students took place on 17th March 1966. The motto of the University, SERVICE AND...

  • Rutgers University

    Staff size: Unknown

More Resources

Key Information

LocationZambia, Southern Africa
  • Start Date 2012
  • End Date 2016
  • ValueUSD 4.8 Million