In India, there was little common understanding of dementia among the general population in 2005 when Eisai began its educational and awareness programs. Eisai has been working to raise awareness of dementia since then through support of memory clinics across India and development and distribution of educational materials.
Through a public-private partnership (PPP), HelpAge India and Eisai aim at improving awareness and treatment of dementia in India. Eisai medications are also available at discounted prices. PPPs can make a contribution towards improving the quality of healthcare in emerging countries and regions by combining the resources of the multiple organizations in innovative ways.
A program in Mumbai will be launched in 2014. This program will assess the sustainability of the new business model according to an evidence-based approach using a series of financial and public health indicators.
|Location||South Asia, India|