Domestic Horticultural Markets (DoHoMa)

DoHoMa aims to increase the profitability of horticulture production for smallholder producers by creating efficient marketing mechanisms to serve domestic markets (vs. export markets) in four countries in SubSaharan Africa.

Domestic Horticultural Markets (DoHoMa)

Domestic Horticultural Markets (DoHoMa) programme was designed for domestic markets mainstreaming with a focus on Traditional Africa Vegetables (TAVs), Bulb Onion and Irish Potatoes in Kenya, Rwanda, Malawi and Tanzania. In the three year period of implementation, commercialization of prioritized crops has continuously increased. As a result, farmers’ sales increased from USD 63,422,687 in 2012 to USD 89,113,837 in 2013.

In addition, farmers were able to significantly improve on their savings by managing to save USD 84,784,539 in 2013 from USD 18,938,994 in 2012, an increase of 348%. DoHoMa works in partnership with government institutions, research institutes, development partners, input dealers, formal and informal markets, traders associations, private sector, district assemblies and local leaders. The partnerships in these three countries, has enabled DoHoMa to deliver its objectives as well as monitor, learn, evaluate and regularly report the programme progress.

To date, the project works with 107,473 farmers against the target of 70,000 farmers. Nearly 5,000 traders are sourcing commodities from the smallholder farmers participating in the project. Gender dimension is being addressed as 47% of participating farmers are women, against a target of 40%.


  • Bill & Melinda Gates Foundation (B&MGF)

    United States | Staff size: Unknown
    They are focused on the areas of greatest need, on the ways in which they can do the most good.


  • Farm Concern International

    Implementing NGO
    Kenya | Staff size: 501-1000

    Farm Concern international (FCI) is an Africa- wide market development agency whose work is focused on commercialization of smallholder farmers and agro- pastoral communities. FCI develops...

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Key Information

LocationEastern Africa, Rwanda, Uganda, Tanzania, Kenya
  • Start Date 2010
  • End Date 2015
  • Sectors