The program helped entrepreneurs improve their businesses while educating viewers about the importance of the private sector. Viewers also learned practical business skills and basic competitive strategy while supporting their favorite entrepreneurs. Nearing the show’s end, USAID linked the top contestants to business support organizations to strengthen their business models and chances to win. In the first season, the top five contestants included two women, as well as an ex-warlord who had disarmed to start a dairy business.
|Value||USD 400 Thousand|