The Coca-Cola Company (TCCC) and United Nations Development Programme (UNDP) are committed to identifying and supporting solutions to these water-related challenges. This mutual commitment provides the basis for the Every Drop Matters (EDM) partnership, and for joint projects between UNDP’s Regional Bureau for Europe and the CIS (RBEC) and Eurasia and Middle East Division of TCCC (Coca-Cola EMED).
EDM is a multi-regional partnership initiative including countries in Europe, CIS, Middle East and Asia-Pacific. It aims to increase access to safe drinking water and proper sanitation and to promote responsible water resource management through outreach and awareness-raising activities.
The partnership is focusing on Albania, Armenia, Azerbaijan, Bosnia and Herzegovina, Bulgaria, Croatia, Georgia, Kazakhstan, Kyrgyzstan, (FYR of) Macedonia, Moldova, Montenegro, Romania, Serbia, Tajikistan, Turkey, Turkmenistan and Uzbekistan, as well as parts of Russia, Ukraine and Belarus that fall under the coverage area of UNDP-RBEC and Coca-Cola EMED.
The partnership aims