Inclusive Market Alliance for Rural Entrepreneurs (IMARE)

IMARE aims to reduce high rates of poverty and chronic malnutrition in Guatemala.

Inclusive Market Alliance for Rural Entrepreneurs (IMARE)

Since 2008 USAID and Mercy Corps have supported small-scale farmers to compete in larger markets for fresh fruits and vegetables. In the past, they have partnered with Wal-Mart and Vibrant Villages which benefited 1,800 farmers. Wal-Mart dropped out this alliance in early 2012 to focus its efforts in Asia. Green Mountain Coffee Roasters joined to help the alliance expand to work with 500 coffee farming families to improve nutrition as well as agricultural production and business management techniques. USAID and Mercy Corps also partnered with Hanns R. Neumann Stiftung Foundation to improve livelihoods of coffee farmers. The alliance supported an additional 300 coffee-producing families to improve production, natural resource management and economic returns in their coffee systems.


  • United States Agency for International Development (USAID)

    Funding Agencies
    United States | Staff size: Unknown

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.

    U.S. foreign assistance has...

  • Mercy Corps

    Implementing NGO, Advocacy NGO
    United States | Staff size: 1001-5000

    Powered by the belief that a better world is possible, Mercy Corps is a leading global organization working to empower people to survive through crisis, build better lives and transform their...

  • Green Mountain Coffee Roasters (GMRC)

    Service Providers
    United States | Staff size: 5001-10,000

    A leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) is recognized for its award-winning coffees, innovative Keurig® brewing technology, and...

  • Hanns R. Neumann Stiftung (HRNS)

    Staff size: 101-250

    For Hanns R. Neumann Stiftung (HRNS) coffee farmers and the improvement of their livelihoods is at the heart of the activities. We are following a unique and holistic approach in the...

  • Walmart

    Goods Supplier
    United States | Staff size: 10,000+

    Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. Walmart remains a family-owned business, as the company is...

  • Western Union

    Service Providers
    Staff size: 5001-10,000

    Western Union is a financial services and communications company based in the United States. Founded as New York and Mississippi Valley Printing Telegraph Company in 1851, Western Union...

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Key Information

LocationGuatemala, Latin America and Caribbean
  • Start Date 2007
  • End Date 2014
  • ValueUSD 5.29 Million