Increasing Awareness and Diagnosis of Cancer

Project Outreach raises awareness of cancer and improves screening in vast remote area in Saudi Arabia.

Increasing Awareness and Diagnosis of Cancer

About 80% of Saudi Arabia’s population of 27 million live in urban areas, where most of the specialised oncology centres are located. However, expertise in oncology is lacking in the country’s vast rural area, which covers some 2.5 million square kilometres. Health services are usually provided by general practitioners, family advisers or gynaecology-obstetrics units. Consequently, many cancer patients living in rural or remote areas die without being diagnosed, or they are referred to a cancer center in a major city with late-stage disease.

Project Outreach is an initiative between Roche, the Ministry of Health of Saudi Arabia, key opinion leaders and national cancer associations, such as the Saudi Cancer Society. Started in 2013, the project aims to ensure that people living in remote areas are properly diagnosed and referred to specialists early enough to receive treatment.

The project includes a dedicated team of eight medical educators who travel remote areas of Saudi Arabia. The team’s role is to raise awareness of cancer, improve screening by local healthcare workers and provide referral information regarding cancer treating physicians in major cities.


  • Roche

    Goods Supplier
    Switzerland | Staff size: 10,000+

    As a research-focused healthcare company, Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and...

  • Ministry of Health- Saudi Arabia

    Saudi Arabia | Staff size: 10,000+

    Ministry of Health is the ministry responsible for the health of the citizens of Saudi Arabia. The Ministry of Health (MOH) seeks to accomplish a promising future vision; namely, delivering...

  • Saudi Cancer Society

    Saudi Arabia | Staff size: 101-250

    Saudi Cancer Society is a non-profit organization founded in 2004, operating under the auspices of the ministry of social afairs, providing philanthropic services related to cancer patients. It...

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Key Information

LocationSaudi Arabia, North Africa and Middle East
  • Start Date 2013