Raising Awareness Against African Elephant-poaching

Raising awareness via art and fashion on ivory trafficking and killing of African elephants.

MADE for Saving Africa's Elephants

In 2014, Made Fashion Week at Milk Studios committed to raising awareness of the African elephant-poaching crisis through its highly visible and most trafficked event of the year, MADE Fashion Week. This event brings together artists, designers, consumers, media, non-profits, philanthropy leaders, and many others for a common cause. Rather than limiting the exposure of the cause to a single-time event, MADE will commission a piece of large-scale artwork inspired by the elephant poaching crisis to be displayed in the gallery of Milk Studios for the entire duration of MADE Fashion Week, September 4 - 10, 2014. This will result in approximately 12,000 people viewing and interacting with the display in-person. In order to build a sustained campaign that results in maximum impact both in the fashion community and a more mainstream audience outside of cosmopolitan New York, the installation initiative in September will be followed by a unique retail experience in October, when MADE designers will produce limited-edition items inspired by the CGI Elephant Action Network and the work of its members to combat the poaching crisis. The products will be upscale, garnering significant media exposure, and forging artistic alliances for NGOs committed to the anti-poaching cause.


  • Milk Studio

    Service Providers
    United States | Staff size: 251-500

    Milk is a culturally conscious company built to enable creative expression and collaboration.

    The Milk ecosystem is made up of ten divisions, which include an agency, studio spaces,...

  • Conservation International (CI)

    Implementing NGO
    United States | Staff size: 501-1000

    For nearly 30 years, Conservation International (CI) has been protecting nature for the benefit of all​.

    Conservation International knows that human beings are totally dependent on...

  • The Nature Conservancy

    Implementing NGO
    United States | Staff size: 1001-5000

    The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.

    They address the...

  • Wildlife Conservation Society (WCS)

    Advocacy NGO, Implementing NGO
    United States | Staff size: Unknown

    The Wildlife Conservation Society, founded in 1895, has the clear mission to save wildlife and wild places across the globe. The story began in the early 1900’s when Wildlife Conservation...

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Key Information

LocationUnited States, North America
  • Start Date 2014
  • End Date 2014
  • Sectors