MasterCard Foundation-DOT to Expand its ReachUp! Entrepreneurship Program

A partnership to eEquip the youth with ICT and workforce readiness skills.

MasterCard Foundation-DOT to Expand its ReachUp! Entrepreneurship Program

Digital Opportunity Trust’s (DOT) signature entrepreneurship program, ReachUp!, integrates ICT, life skills, and micro-enterprise development, facilitating the entry of young women and men into the workforce, frequently as creators of their own businesses.

In 2010, the Foundation provided DOT with $5 million to conduct training in critical life-skills, entrepreneurship, and computer literacy, enabling out-of-school young people to secure employment or start a business. To date, DOT has trained more than 98,000 young people in Kenya and Rwanda. 55 percent of participants have secured employment, started businesses, or continued their education. The remainder are seeking employment or developing small business ideas.

In 2012, the DOT project completed an independent mid-term evaluation. The midterm evaluation identified strengths of the model and areas for refinement to enhance its effectiveness. As part of the second phase of this initiative, DOT has applied their learnings to develop a more holistic and market-based training approach.

The MasterCard Foundation’s additional commitment of $8.3 million in 2013 brings the total commitment to $13.3 million and allows for the continuation of the DOT project in Kenya and Rwanda over an additional four years.


  • MasterCard Foundation

    United States | Staff size: 51-100

    The MasterCard Foundation is an independent foundation based in Toronto, Canada with $10 billion in assets. Their vision is to create the opportunity for all to learn and prosper. They promote...

  • Digital Opportunity Trust (DOT)

    United States | Staff size: 251-500

    Digital Opportunity Trust (DOT) is a leading international social enterprise headquartered in Ottawa, Canada with local operations around the globe.

    Harnessing the power of youth,...

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Key Information

LocationCentral Africa, Rwanda, Kenya, Eastern Africa
  • Start Date 2010
  • End Date 2017
  • ValueUSD 13.3 Million