Measles and Rubella Initiative

The Measles and Rubella Initiative is global partnership committed to ensuring that no child dies from measles or rubella or is born with congenital rubella syndrome (CRS), which can also be fatal.

Measles and Rubella Initiative

Launched in 2001, the Measles & Rubella Initiative is a partnership — led by the American Red Cross, United Nations Foundation, U.S. Centers for Disease Control and Prevention, UNICEF and World Health Organization — committed to reducing measles deaths worldwide. The Measles & Rubella Initiative founding partners provide technical and financial support to governments and communities conducting mass vaccination campaigns, improving routine immunization services, and establishing effective disease surveillance. To date, the partnership has invested US $670 million in measles control activities, helping to save an estimated 4.3 million lives.

The Initiative is currently focused on supporting the United Nations’ goal of reducing global measles mortality by 90 percent (2000-2010). Initially targeting Sub-Saharan Africa, the Measles & Rubella Initiative has helped reduce deaths by 92 percent* across the region. Building on its success, the Measles & Rubella Initiative now supports vaccination campaigns worldwide. The initiative aims to further reduce measles deaths by 95%, achieve the rubella and congenital rubella syndrome (CRS) elimination goals by 2015, and eliminate measles and rubella in at least five of six World Health Organization (WHO) regions by 2020.


  • American Red Cross

    Implementing NGO
    United States | Staff size: 1001-5000

    Since its founding in 1881 by visionary leader Clara Barton, the American Red Cross has been the nation's premier emergency response organization. As part of a worldwide movement that offers...

  • United Nations Foundation

    United States | Staff size: 101-250

    When disaster strikes, the world turns to one organization for hope, help, leadership, and coordination: the United Nations. When there is peace to keep between warring factions, the world asks...

  • Centers for Disease Control and Prevention (CDC) - United States

    Institute, Funding Agencies
    United States | Staff size: 10,000+

    The Centers for Disease Control and Prevention (CDC), a part of the U.S. Department of Health and Human Services, is the primary Federal agency for conducting and supporting public health...

  • World Health Organization (WHO)

    Funding Agencies
    Staff size: 5001-10,000

    WHO (World Health Organisation) is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters,...

More Resources

Key Information

  • Start Date 2001
ValueUSD 670 Million