The Cherie Blair Foundation for Women, ExxonMobil, and Booz & Company work together to research and test mobile services that can help women entrepreneurs develop their business. The three-phase is implemented over two years, involving research, on the ground projects, and evaluation. In the first phase of the project, the partners conducted a study to understand the needs of women entrepreneurs as regards to mobile applications and services. The study showed the business challenges faced by women entrepreneurs in Indonesia, Nigeria, and Egypt. As a result, the partners prepared a business case for improving existing and new mobile value added services (VAS) that would have impact on women entrepreneurs. The result of the report had compelling evidences on the need for women-focused mobile service. The Cherie Blaire Foundation is launching three pilot projects in Nigeria, Indonesia, and Egypt. At the end of the programme, the partners will also conduct an in-depth impact evaluation of the pilot projects to identify the best practices that will be beneficial for women entrepreneurs.