NBA Live Learn and Play

A partnership that aims to to use basketball values such as character and teamwork to teach life and leadership skills to Senegalese youth who may one day take up leadership roles within their communities, region or even the nation.

NBA Live Learn and Play

The National Basketball Association (NBA) and the U.S. Agency for International Development (USAID) launched ‘Live, Learn and Play,’ a partnership that will include a comprehensive basketball-based youth development program aimed at using the values of the game including leadership, character and teamwork to promote youth development and citizenship in 20 schools in Senegal. ‘Live, Learn and Play’ includes a comprehensive coaching development element with a curriculum designed by the NBA and implemented by the SEED Project. The coaches trained through the program will then implement the basketball curriculum locally. It also includes a mentorship component that will provide the local coaches with a broad support network through the program. The pilot program is designed to be expanded by USAID and the NBA to other countries across the continent.


  • United States Agency for International Development (USAID)

    Funding Agencies
    United States | Staff size: Unknown

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.

    U.S. foreign assistance has...

  • National Basketball Association (NBA)

    Staff size: Unknown

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Key Information

LocationSenegal, West Africa
  • Start Date 2013
  • End Date 2016
  • ValueUSD 1.5 Million