The United States Agency for International Development (USAID) signed a Memorandum of Understanding (MOU) with Procter & Gamble (P&G) and Coca-Cola to help build the necessary infrastructure for the operation of sari-sari stores, promote opportunities for community entrepreneurship, and improve commercial capabilities and crisis preparedness of sari-sari store owners. In addition, these organizations will facilitate sari-sari store owners’ access to micro-financing loans and other interventions that will help them succeed.
Through this partnership with USAID, P&G will leverage its portfolio of well-known household brands, its extensive distribution network, its commercial expertise, and its long history of partnership with micro entrepreneurs who operate sari-sari stores to achieve this goal. P&G and its employees and retirees from all over the world are contributing to this effort.
For this partnership Coca-Cola will leverage on our STAR Program (Sari-Sari Store Training and Access to Resources) to help women sari-sari store owners rebuild their livelihood through a combination of social interventions, training, and access to resources. The STAR Program has impacted about 20,000 women sari-sari store owners and operators all over the Philippines.
|Location||Philippines, East Asia and Pacific|