Partnerships to Aid Grassroots Entrepreneurship in the Philippines Recovery Effort

A collaborative effort between USAID, Procter & Gamble (P&G) and Coca-Cola aims to revive economic activity and livelihoods in Leyte, the province worst-hit by Super Typhoon Yolanda. The partership aims to help establish new sari-sari stores (small community stores), rehabilitate damaged or destroyed sari-sari stores located in public markets and provide the store owners access to finance.

Partnerships to Aid Grassroots Entrepreneurship in the Philippines Recovery Effort

The United States Agency for International Development (USAID) signed a Memorandum of Understanding (MOU) with Procter & Gamble (P&G) and Coca-Cola to help build the necessary infrastructure for the operation of sari-sari stores, promote opportunities for community entrepreneurship, and improve commercial capabilities and crisis preparedness of sari-sari store owners. In addition, these organizations will facilitate sari-sari store owners’ access to micro-financing loans and other interventions that will help them succeed.

Through this partnership with USAID, P&G will leverage its portfolio of well-known household brands, its extensive distribution network, its commercial expertise, and its long history of partnership with micro entrepreneurs who operate sari-sari stores to achieve this goal. P&G and its employees and retirees from all over the world are contributing to this effort.

For this partnership Coca-Cola will leverage on our STAR Program (Sari-Sari Store Training and Access to Resources) to help women sari-sari store owners rebuild their livelihood through a combination of social interventions, training, and access to resources. The STAR Program has impacted about 20,000 women sari-sari store owners and operators all over the Philippines.


  • United States Agency for International Development (USAID)

    Funding Agencies
    United States | Staff size: Unknown

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.

    U.S. foreign assistance has...

  • Coca-Cola Company

    Goods Supplier
    United States | Staff size: 10,000+

    The Coca-Cola Company is the world's largest beverage company with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company’s portfolio...

  • Procter & Gamble (P&G)

    Goods Supplier
    United States | Staff size: 10,000+

    Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States. P&G is the world’s...

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Key Information

LocationPhilippines, East Asia and Pacific
  • Start Date 2013