Pink Ribbon Red Ribbon (PRRR)

Pink Ribbon Red Ribbon is an innovative partnership to leverage public and private investments in global health to combat cervical and breast cancer – two of the leading causes of cancer death in women - in developing nations in Sub-Saharan Africa and Latin America.

Pink Ribbon Red Ribbon (PRRR)

Launched in September 2011, Pink Ribbon Red Ribbon (PRRR) is a public–private partnership that supports African and Latin American countries in accelerating the implementation of their national strategies for the control of women’s cancers. The partnership consists of four organizing members – the George W Bush Institute, the United States President’s Emergency Plan for AIDS Relief (PEPFAR), Susan G Komen for the Cure and the Joint United Nations Program on HIV/AIDS – as well as Becton, Dickinson and Company, the Bill & Melinda Gates Foundation, the Bristol-Myers Squibb Foundation, the Caris Foundation, GlaxoSmithKline (GSK), IBM, Merck, QIAGEN and other organizations with more limited engagement. With initial commitments of $75 million across five years, Pink Ribbon Red Ribbon seeks primarily to reduce mortality from cervical cancer by 25% between 2012 and 2016 among the women screened and treated through the program and to reduce deaths from breast cancer by promoting early detection. Specifically, PRRR focuses on improving access to the human papillomavirus (HPV) vaccine, increasing awareness of breast and cervical cancer prevention, diagnosis and treatment and reducing the stigma that so often surrounds a cancer diagnosis.


  • U.S. President's Emergency Plan for AIDS Relief (PEPFAR)

    United States | Staff size: Unknown

    The U.S. President's Emergency Plan for AIDS Relief (PEPFAR) is the U.S. Government initiative to help save the lives of those suffering from HIV/AIDS around the world. This historic commitment...

  • George W. Bush Institute

    Staff size: 6-25

    The George W. Bush Institute, founded by President and Mrs. Bush in 2009, is a public policy center in Dallas with the mission of advancing freedom by expanding opportunities for...

  • Bill & Melinda Gates Foundation (B&MGF)

    United States | Staff size: 1001-5000
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  • Bristol-Myers Squibb Foundation

    Staff size: 6-25

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  • GlaxoSmithKline (GSK)

    Goods Supplier
    United Kingdom | Staff size: 10,000+

    We are a science-led global healthcare company that researches and develops a broad range of innovative medicines and brands. Our products are used by millions of people around the world,...

  • IBM Corporation

    Development Consulting, Service Providers
    Czech Republic | Staff size: 251-500

    In IBM's view, today's networked economy has created a global business landscape and a mandate for business change. Integrated global economies have opened markets of new opportunity and new...

  • Merck

    Service Providers, Goods Supplier
    United States | Staff size: 10,000+

    Merck is an innovative, global healthcare leader that is committed to improving health and well-being around the world. At Merck, they're applying their global reach, financial strength and...

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Key Information

  • Start Date 2011
  • End Date 2016
  • ValueUSD 75 Million