Project Laser Beam (PLB) is a public-private partnership that seeks to eradicate child malnutrition, with an initial focus on Bangladesh and Indonesia. These are countries where there are unacceptably high rates of child malnutrition, but also a demonstrated commitment by the government to tackle the problem. PLB partners will be able to assist as these are also countries where they have a presence and the ability to leverage existing resources and knowledge.
PLB is a unique partnership as it breaks new ground in three main ways: by embracing a multi-stakeholder modelto ensure activities are the most appropriate for the local situation; by encompassing a holistic approach to nutrition by including food, health and hygiene; by creating a new model for public-private partnerships that is scalable, replicable and sustainable for use in other countries around the world.
This five-year, US$50+ million initiative combats child malnutrition through projects focused on food, hygiene, behavioural change and tools we may not be able to envision now. It brings together the expertise of UN agencies with that of Fortune 500 companies, public-private partnerships and others in the private sector. In September 2009, President Bill Clinton unveiled the project alongside founding PLB partners WFP, Unilever, Kraft Foods, DSM and the Global Alliance for Improved Nutrition (GAIN) at the Clinton Global Initiative Annual Meeting.
PLB will employ the many nutritional solutions already available in the marketplace, ensuring they are accessible to those in need. When gaps in products and services are found, PLB will call on an ever-growing number of partners to step into the breach and develop new ones to fight child malnutrition in other countries.
|Location||South Asia, East Asia and Pacific, Bangladesh, Indonesia|
|Value||USD 50 Million|