Project Nurture: Empowering Small-scale Fruit Farmers in East Africa

Project Nurture will boost the income of 50,000 mango and passion fruit farmers in Kenya and Uganda by improving their productivity and competitiveness.

Project Nurture

The Bill & Melinda Gates Foundation and the Coca-Cola Company are aiming to empower 50,000 smallholder fruit farmers in Kenya and Uganda by 2014. Implemented by TechnoServe, Project Nurture is a four-year partnership designed to double the farm income of these mango and passion fruit farmers by providing them with training on farm productivity and agronomy. It will also provide them with access to a market for their fruits. The funding for this $11.5 million partnership consists of a $7.5 million grant provided by the Gates Foundation to TechnoServe, $3 million provided by the Coca-Cola Company and $1 million by bottling partner Coca-Cola Sabco. By 2011, almost 40,000 farmers had been trained, 17,000 of whom were women. Today, fruit grown by participating farmers is processed locally into juice and sold to local consumers through Coca-Cola’s Minute Maid brands, linking small farmers and consumer brands in a transformative way.


  • Bill & Melinda Gates Foundation (B&MGF)

    United States | Staff size: 1001-5000
    Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive...
  • Coca-Cola Company

    Goods Supplier
    United States | Staff size: 10,000+

    The Coca-Cola Company is the world's largest beverage company with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company’s portfolio...

  • TechnoServe

    Implementing NGO
    United States | Staff size: 501-1000

    TechnoServe works with enterprising people in the developing world to build competitive farms, businesses and industries. We are a nonprofit organization that develops business solutions to...

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Key Information

LocationEast Africa, Kenya, Uganda
  • Start Date 2010
  • End Date 2014
  • ValueUSD 11.5 Million