In 2014, The Nature Conservancy (TNC) committed to address the challenge of high ivory demand in China by engaging with civil society, the private sector, and the government through a variety of activities. TNC seeks to influence top-level policy perspectives of government leaders through leveraging TNC's China Board of Directors and other high-level connections to bring the ivory issue to the Africa-China dialogue. They also will erode ivory's prestige through a signed statement to not buy ivory by TNC's China Board members and influential donors in China. Illegal online sales of ivory will be reduced by setting up an anti-ivory alliance to unite key B2C websites in China and by tracking misconduct on ivory sale websites in collaboration with other NGOs. TNC will also assess current elephant protection work by key organizations and conduct focus group interviews about how to reduce ivory consumption in China and will include sponsoring Chinese experts for field investigation on market consumption.
|Location||China, East Asia and Pacific|