Promise for Elephants: Reducing Demand for Ivory

The Nature Conservancy (TNC) commits to reduce illegal online sale of ivory by setting up an anti-ivory alliance to unite key internet companies in China and by attacking misconduct on ivory sale websites.

Promise for Elephants: Reducing Demand for Ivory

In 2014, The Nature Conservancy (TNC) committed to address the challenge of high ivory demand in China by engaging with civil society, the private sector, and the government through a variety of activities. TNC seeks to influence top-level policy perspectives of government leaders through leveraging TNC's China Board of Directors and other high-level connections to bring the ivory issue to the Africa-China dialogue. They also will erode ivory's prestige through a signed statement to not buy ivory by TNC's China Board members and influential donors in China. Illegal online sales of ivory will be reduced by setting up an anti-ivory alliance to unite key B2C websites in China and by tracking misconduct on ivory sale websites in collaboration with other NGOs. TNC will also assess current elephant protection work by key organizations and conduct focus group interviews about how to reduce ivory consumption in China and will include sponsoring Chinese experts for field investigation on market consumption.


  • The Nature Conservancy

    Implementing NGO
    United States | Staff size: 1001-5000

    The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.

    They address the...

  • Tencent Holdings Limited

    Service Providers
    China | Staff size: Unknown

    Founded in November, 1998, Tencent is a leading provider of Internet value added services in China. Since its establishment, Tencent has maintained steady growth under its...

  • Alibaba Group

    Staff size: Unknown
  • Sina Corporation

    Staff size: Unknown
  • Baidu

    Service Providers
    China | Staff size: 10,000+

    Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing people with the best way to find information and...

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Key Information

LocationChina, East Asia and Pacific
  • Start Date 2014
  • End Date 2017
  • Sectors