As the world’s largest provider of microinsurance to low-income people, MicroEnsure currently serves around four million customers, with over $17 million paid out in premiums to date. Through partnerships with mobile network providers (MNP’s) in Africa, MicroEnsure is able to provide life insurance by leveraging mobile penetration in otherwise hard to reach areas. Typically, MNP’s offer the insurance products as part of loyalty programs with the ability to include additional family members when customers continue using the same the mobile provider. With operations in Ghana, Tanzania, Rwanda, Mozambique, Kenya, the Philippines and India, the company adds approximately 200,000 new clients per month, making a strong business case for the provision of insurance services to people living on less than $4 per day. Through their commitment to the Business Call to Action, MicroEnsure plans to expand the service to low- and middle-income consumers in Malaysia, reaching 20,000 in the pilot phase and expanding to 200,000 new users within 24 months, including introducing new products such as health insurance.