The Public-Private Alliance (PPA) is a new, joint initiative among governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the Democratic Republic of the Congo (DRC) and the Great Lakes Region (GLR) of Central Africa. Leaders worldwide are calling for action to address conflict minerals concerns while delivering solutions that benefit those involved in responsible minerals trade in the Great Lakes Region. The PPA was launched in November 2011 as a joint effort with the U.S. Department of State, USAID, non-governmental organizations and companies/industry organizations to take on the challenge of conflict minerals in the DRC. Initial objectives include leveraging $5.5 million between USAID and end-users who are contributing $2 million to support conflict-free sourcing, provide credible information to assist all supply chain actors to make better-informed due-diligence decisions, and to improve coordination and engagement with all stakeholders. The PPA includes the U.S. Department of State, USAID, the International Conference of the Great Lakes Region (the DRC, its nine neighboring countries, Sudan and Kenya), with a coalition of 18 prominent U.S. and international companies, three industry associations (representing 106 private sector companies) and several civil society and other organizations.