JICA and Sony Reversing the Spread of HIV and AIDS in Africa

This initiative enabled JICA and Sony to provide education and testing to counteract the spread of HIV/AIDS and other diseases.

Public Viewing in Africa

In cooperation with JICA, Sony Corporation used public viewings of soccer matches to promote HIV/AIDS awareness. Sony provided large screens, projectors, Blu-Ray disc players and waterproof speakers to air live matches of the 2010 FIFA World Cup in Ghana. JICA offered viewers HIV/AIDS education, counseling, and testing before the matches and during the halftime. Stopping the rise of HIV/AIDS, malaria and other diseases is one of eight key Millennium Development Goals (MDGs) UN member nations are striving to achieve within the next five years.


  • Japan International Cooperation Agency (JICA)

    Funding Agencies, Government
    Staff size: 1001-5000

    Established as an Incorporated Administrative Agency under the Act of the Incorporated Administrative Agency - Japan International Cooperation Agency (Act No. 136, 2002), JICA aims to contribute...

  • United Nations Development Programme (UNDP)

    Funding Agencies
    United States | Staff size: 5001-10,000

    UNDP is the UN's global development network, an organization advocating for change and connecting countries to knowledge, experience and resources to help people build a better life. They are on...

  • Sony Corporation

    Goods Supplier
    Japan | Staff size: 10,000+

    Sony Corporation, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan.

    Sony is one of the leading...

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Key Information

LocationWest Africa, Cameroon, Ghana
  • Start Date 2010
  • End Date 2010
  • Sectors