Radio Soap Opera for Improving Health Outcomes in Burundi

The partnership aims to spread critical messages on reproductive and maternal and child health through the creation and distribution of a radio soap opera in Burundi. Through the commitment of the Segal Family Foundation to fund and support Population Media Center (PMC) and other key stakeholder, this three year project aims to influence positive behaviour change in men, women and young people.

Radio Soap Opera for Improving Health Outcomes in Burundi

Segal Family Foundation commits to fund and support Population Media Center (PMC) and other key stakeholders in the creation and distribution of a radio soap opera and allied programs. The proposed project will be completed over the course of three years and will include the production and nationwide broadcast of a radio serial drama in Kirundi. The program will reach a large percentage of the Burundian population both in cities and in rural areas, via national and community radio stations.

Attempts to achieve positive health outcomes for girls and women sometimes fail to achieve maximum effect due to the absence of programming directed towards other stakeholders, such as men and boys or health workers. The behavior change soap opera will thus engage all groups with content that is entertaining, informative and relatable. The content and character formation will be driven by the priority issues of the stakeholders and informed by formative research on current attitudes and behaviors in the country that are related to those issues. The program will be custom-written for current Burundi culture and situations. Rural families make up the majority of the Burundian population, so much of the content will center on issues facing rural families in their daily lives, such as childbearing, nutrition, sickness, education, spousal relations, etc.

Segal Family Foundation will provide funding and convening support for the various actors involved in the project. SFF has a full-time Burundian staff member based in the country who will be able to coordinate project efforts and ensure that all parties are engaged.


  • Segal Family Foundation

    Implementing NGO
    United States | Staff size: Unknown

    Their philosophy of funding is rooted in deep respect and admiration of our grantee partners. They strive to be advocates of their work and partners in their struggle for social justice. Their...

  • United Nations Population Fund (UNFPA)

    Funding Agencies
    United States | Staff size: 1001-5000

    UNFPA, the United Nations Population Fund, is the lead UN agency for delivering a world where every pregnancy is wanted, every birth is safe, and every young person's potential is fulfilled....

  • United Nations Children's Fund (UNICEF)

    Tajikistan | Staff size: 10,000+

    UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's...

  • Population Media Center (PMC)

    Service Providers
    United States | Staff size: 6-25

    Population Media Center works worldwide using entertainment-education for social change. PMC’s programs encourage positive behavior change among the audience.


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Key Information

LocationBurundi, Central Africa
  • Start Date 2013
  • End Date 2016
  • ValueUSD 1.67 Million