Segal Family Foundation commits to fund and support Population Media Center (PMC) and other key stakeholders in the creation and distribution of a radio soap opera and allied programs. The proposed project will be completed over the course of three years and will include the production and nationwide broadcast of a radio serial drama in Kirundi. The program will reach a large percentage of the Burundian population both in cities and in rural areas, via national and community radio stations.
Attempts to achieve positive health outcomes for girls and women sometimes fail to achieve maximum effect due to the absence of programming directed towards other stakeholders, such as men and boys or health workers. The behavior change soap opera will thus engage all groups with content that is entertaining, informative and relatable. The content and character formation will be driven by the priority issues of the stakeholders and informed by formative research on current attitudes and behaviors in the country that are related to those issues. The program will be custom-written for current Burundi culture and situations. Rural families make up the majority of the Burundian population, so much of the content will center on issues facing rural families in their daily lives, such as childbearing, nutrition, sickness, education, spousal relations, etc.
Segal Family Foundation will provide funding and convening support for the various actors involved in the project. SFF has a full-time Burundian staff member based in the country who will be able to coordinate project efforts and ensure that all parties are engaged.
|Location||Burundi, Central Africa|
|Value||USD 1.67 Million|