Sanitation for All

The Unilever Foundation and Domestos have joined forces with UNICEF to help improve access to basic sanitation for hundreds of thousands of people in areas that need it most.

Sanitation for All

In response to the sanitation crisis, the Unilever Foundation and UNICEF have partnered to improve people’s access to basic sanitation, and in turn, help to improve their overall health and well-being. Additionally, Domestos, Unilever’s leading toilet hygiene brand, has contributed to this effort by using its global reach to educate consumers about the sanitation crisis through a cause-related marketing campaign.

The Unilever Foundation and Domestos are supporting UNICEF’s CATS programme which aims to promote demand for sanitation at the community level. With this support, UNICEF will expand its reach of CATS through three core elements:

  • Triggering: Creates a demand for toilets through mobilising the community to a point of self-realisation about the state of open defecation.
  • Behaviour Change: Stopping open defecation out of a sense of responsibility and concern for both oneself and the community.
  • Promoting Sanitation: Promoting mainstream behaviour through mass media and messaging in schools and health centres.

Support from the Unilever Foundation and Domestos will contribute towards CATS’ goal of achieving 100% open defecation free communities – those where families are using their own toilets and handwashing facilities. In the first year of the partnership, our support of CATS is expected to result in an estimated 600,000 people living in open defecation-free communities across nine countries: Gambia, Ghana, Nicaragua, Nigeria, Pakistan, Philippines, South Sudan, Sudan and Vietnam.


  • Unilever

    Goods Supplier
    United States | Staff size: 10,000+

    Unilever PLC is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care...

  • United Nations Children's Fund (UNICEF)

    Tajikistan | Staff size: 10,000+

    UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's...

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Key Information

LocationWorldwide, Viet Nam, Sudan, Southern Sudan, Philippines, Pakistan, Nigeria, Nicaragua, Ghana, Gambia
  • Start Date 2011
  • End Date 2015
  • Sectors