In response to the sanitation crisis, the Unilever Foundation and UNICEF have partnered to improve people’s access to basic sanitation, and in turn, help to improve their overall health and well-being. Additionally, Domestos, Unilever’s leading toilet hygiene brand, has contributed to this effort by using its global reach to educate consumers about the sanitation crisis through a cause-related marketing campaign.
The Unilever Foundation and Domestos are supporting UNICEF’s CATS programme which aims to promote demand for sanitation at the community level. With this support, UNICEF will expand its reach of CATS through three core elements:
Support from the Unilever Foundation and Domestos will contribute towards CATS’ goal of achieving 100% open defecation free communities – those where families are using their own toilets and handwashing facilities. In the first year of the partnership, our support of CATS is expected to result in an estimated 600,000 people living in open defecation-free communities across nine countries: Gambia, Ghana, Nicaragua, Nigeria, Pakistan, Philippines, South Sudan, Sudan and Vietnam.
|Location||Worldwide, Viet Nam, Sudan, Southern Sudan, Philippines, Pakistan, Nigeria, Nicaragua, Ghana, Gambia|