We Care, Zezinho

Expand the services of a local activity center to offer a full human life experience to children and young people living near violent neighborhoods.

Se Cuida, Zezinho!

The institution Associação Educacional e Assistencial Casa do Zezinho, or, simply, Casa do Zezinho, is a social non-profitable organization, located near Capão Redondo, one of the most violent neighborhoods in São Paulo. Established in 1994 with the purpose of offering an activity center for children and adolescents from low-income families living in the surrounding communities, Casa do Zezinho now benefits over 1,200 Zezinhos (as 6-29 year-old children and young adults of both genders are called). Those Zezinhos, who attend over 60 public schools in the region, are engaged into educational, arts, culture, and general qualification activities, and professional certification workshops.

With the purpose of expanding services to more children and young adults, Casa do Zezinho entered into a partnership with Pfizer, to launch, in 2013, the project Se Cuida, Zezinho!, to offer to the community psychological therapy and alternative activities focused on well-being and relaxation (such as acupuncture, natural sciences, etc.). Everything is targeted to enable a full life experience for children and young adults living in the surrounding communities, who suffer with stress caused by issues like violence and drugs.


  • Pfizer

    Goods Supplier, Institute
    United States | Staff size: 1001-5000

    At Pfizer, they apply science and their global resources to bring therapies to people that extend and significantly improve their lives.

    They strive to set the standard for quality,...

  • Casa do Zezinho

    Implementing NGO, Advocacy NGO
    Brazil | Staff size: Unknown

    Casa do Zezinho is a non-governmental entity, located between Capon Redondo, Parque Santo Antônio and Jardim Angela neighborhoods in the south of the city of São Paulo...

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Key Information

LocationLatin America and Caribbean, Brazil
  • Start Date 2013