The Sesame Street Alliance co-produces local content adaptations of Sesame Street. Each series focuses on basic literacy and math skills, while encouraging girls’ education, positive health and hygiene practices, mutual respect and understanding among individuals and cultures, and other regionally relevant issues. Sesame Street teaches these concepts to parents as well as to children, helping to reinforce the learned behavior at home. In 2009, 90% of Egyptian children aged 2-8 watched the program, as well as 70% of female caregivers. The HIV-positive South African character Kami teaches over 6 million children how she copes with the loss of her mother. In Jordan, the alliance aired 26 half-hour episodes covering health, respect and understanding, and the environment, as well as eight public service announcements. Programming in India explores gender equality, environment, and diversity for 157 million children under the age of six.
|Value||USD 24.4 Million|