Socially Responsible Production in Asian Factories

This public private partnership was aimed at improving the working conditions in 40 production facilities of Tchibo in Asia by establishing social standards. It was initiated as a Development Partnership with the Private Sector between Tchibo GmbH and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Gmbh.

Socially Responsible Production in Asian Factories

At 40 Tchibo supplier companies in Bangladesh, China and Thailand, improved working conditions – good product quality, fair wages, little overtime, low absenteeism, few accidents – go hand in hand with growing commercial success. This is the outcome of a new form of dialogue that Tchibo and GIZ tested in a pilot project from 2007 to 2012. The aim of this approach was to foster an open exchange of information and concerns between managers and employees, purchasers and suppliers.

18 local trainers were trained to work at the production sites. Their job is to pass on knowledge about social standards, introduce dialogue methods for the constructive resolution of conflicts between management and workers, and show the factories how to develop their own measures to improve working conditions.

The active involvement of employees at the participating factories has helped to enhance both productivity and product quality. Tchibo now intends to extend this approach to all strategic suppliers on its own initiative. The project partners will share the training materials devised in the project with other interested companies and organisations so that the entire sector can benefit from the approach.


  • Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

    Funding Agencies
    Germany | Staff size: Unknown
  • Tchibo

    Goods Supplier
    United States | Staff size: 10,000+

    Founded in 1949, Tchibo has been synonymous with freshness and quality in the coffee market for over 60 years. Originally a coffee mail-order firm, it has evolved into an international company...

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Key Information

LocationEast Asia and Pacific, India, China, Thailand, South Asia
  • Start Date 2007
  • End Date 2012
  • Sectors