Sorghum Productivity Partnership Supply

Diageo, a leading beverage producer, developed the Sorghum agricultural value chain in Cameroon by providing technical assistance and training to farmers.

Sorghum Productivity Partnership Supply

In 2008, Diageo joined the Business Call to Action with its commitment to develop its sorghum agricultural value chain in Cameroon by providing technical assistance and training to farmers. This initiative promoted economic growth and opportunities in rural Cameroon and provided a sustainable source of local grains for use in Diageo’s products.

In 2009, Diageo’s local brewer, Guinness Cameroun SA (GCSA), launched the Cameroon Sorghum Project with $250,000 in funding from its Corporate Social Responsibility budget. To implement the project, GCSA partnered with Winrock International. The project identified and collaborated with producer groups which have the capacity or potential to produce sorghum varieties with improved agricultural and commercial value. Through the Sorghum project, the farmers learned and adopted improved production techniques and negotiate and manage relations with GCSA. Winrock International worked with farmer groups to ensure that they have the technical and organisational capacity to produce enough sorghum for the GCSA, without limiting supply for local consumption.

The project trained 1,434 farmers representing 97 farmer cooperative groups and 67 percent were woman. In total, the farmers managed 1,124 hectares of sorghum.


  • United States Agency for International Development (USAID)

    Funding Agencies
    United States | Staff size: Unknown

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.

    U.S. foreign assistance has...

  • Winrock International

    Implementing NGO, Government
    United States | Staff size: 501-1000

    Winrock International is a nonprofit organization that works with people in the United States and around the world to empower the disadvantaged, increase economic opportunity, and sustain...

  • Diageo

    Goods Supplier
    United Kingdom | Staff size: 10,000+

    Diageo is a global leader in beverage alcohol. They provide consumers with choice and quality across categories and price points.

    Diageo has built a strong platform for...

More Resources

  • PDF Document

Key Information

LocationCameroon, West Africa
  • Start Date 2008
  • End Date 2010
  • ValueUSD 252 Thousand