In 2008, Diageo joined the Business Call to Action with its commitment to develop its sorghum agricultural value chain in Cameroon by providing technical assistance and training to farmers. This initiative promoted economic growth and opportunities in rural Cameroon and provided a sustainable source of local grains for use in Diageo’s products.
In 2009, Diageo’s local brewer, Guinness Cameroun SA (GCSA), launched the Cameroon Sorghum Project with $250,000 in funding from its Corporate Social Responsibility budget. To implement the project, GCSA partnered with Winrock International. The project identified and collaborated with producer groups which have the capacity or potential to produce sorghum varieties with improved agricultural and commercial value. Through the Sorghum project, the farmers learned and adopted improved production techniques and negotiate and manage relations with GCSA. Winrock International worked with farmer groups to ensure that they have the technical and organisational capacity to produce enough sorghum for the GCSA, without limiting supply for local consumption.
The project trained 1,434 farmers representing 97 farmer cooperative groups and 67 percent were woman. In total, the farmers managed 1,124 hectares of sorghum.
|Location||Cameroon, West Africa|
|Value||USD 252 Thousand|