The Strengthening Health Outcomes through the Private Sector project (SHOPS) forms part of the five-year USAID Strengthening Family Planning program (“Ta’ziz Tanzim Al Usra,”), which plans to address Jordan’s family planning challenges. It specifically seeks to boost the role of NGOs in providing family planning services, particularly the Jordan Association for Family Planning and Protection (JAFPP), and will involve close collaboration with the United Nations Relief and Works Agency (UNRWA). A second component of SHOPS focuses on strengthening links with relevant pharmaceutical corporations to encourage a multi-stakeholder dialogue and improve the sustainability of its initiatives. SHOPS involves promotion of the use of modern contraceptive methods, and family planning. Road shows involve lectures at UNRWA women’s centers implemented under the national oral contraceptive pill campaign co-sponsored by the Ministry of Health, Higher Population Council, and JAFPP and “family fairs” at JAFPP clinics. Corporate and NGO partners have offered the project an opportunity to provide orientations and distribute educational materials that promote the use of modern contraceptive methods during the partners' sponsored events and activities, e.g. at hospitals. In turn, they have the opportunity to promote their products to patrons.