The MasterCard Foundation and TechnoServe launched a five-year, $25.9 million partnership to generate increased income and economic opportunities for 48,000 young people in rural East Africa. Building on their successful STRYDE model, TechnoServe will focus on new training content, including agribusiness, value chain opportunities, negotiation and cooperative development. The after-care component will develop stronger linkages with vocational colleges, agri-businesses, access to finance providers and formal employment opportunities. The project includes a business plan competition component that will deepen participation and enable more young people to implement their business ideas. The project will also expand existing partnerships with finance institutions in each country.