The text4baby initiative addresses the rising U.S. infant mortality rate through a free mobile health service.


The text4baby initiative is a public-private partnership that seeks to address the rising U.S. infant mortality rate. The infant mortality rate in the U.S. is one of the highest in the industrialized world, and for the first time since the 1950s, that rate is on the rise. Each year, more than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday—signifying a public health crisis. Text4baby is the first ever free mobile health service in the United States. It provides timely and expert health information via SMS text messages to pregnant women and new moms through their baby’s first year. Text4baby messages also connect women to local prenatal and infant care services and resources. Johnson & Johnson is a founding partner of text4baby along with the National Healthy Mothers, Healthy Babies Coalition,Voxiva, CTIA – The Wireless Foundation and Grey Healthcare Group (a WPP company). U.S. government partners include the White House Office of Science and Technology Policy and the Department of Health and Human Services. BabyCenter, LLC, a subsidiary of Johnson & Johnson, served as a development partner.


  • Johnson & Johnson

    Goods Supplier, Service Providers
    United States | Staff size: 10,000+

    At Johnson & Johnson we are committed to:

    • Building healthy communities through innovative and impactful healthcare solutions and...
  • United States Department of Health & Human Services (DHHS)

    Funding Agencies
    United States | Staff size: Unknown

    The Department of Health and Human Services (HHS) is the United States government’s principal agency for protecting the health of all Americans and providing essential human services,...

  • Voxiva, Inc.

    Service Providers
    United States | Staff size: 101-250

    Voxiva is a leader in delivering interactive mobile health solutions. Our services incorporate social marketing and evidence-based best practices to deliver highly effective and engaging...

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Key Information

LocationUnited States
  • Start Date 2010