In 2009, the existing Water and Development Alliance (WADA), a global public-private partnership between USAID and The Coca-Cola Company, was approached about supporting efforts to improve access to water and sanitation in rural Senegal. Coca-Cola and USAID launched the WADA partnership in 2005 and have jointly invested over $31 million dollars in a wide variety of water sector activities in 24 countries around the world since then. For each WADA country program, USAID and CocaCola together identify specific water sector goals, and develop and implement programs to address the challenges identified. In Senegal, a local partnership relationship between Coca-Cola and USAID needed to be nurtured to identify comparative strengths and priorities of each organization and agree on key areas of alignment that best addressed the needs of the people of Senegal. This involved a way finding a way to effectively marry Coca-cola’s long commitment to increasing access to drinking water with USAID/Senegal’s commitment support the Government of Senegal’s objective to increase sanitation coverage.
USAID provided funding, management, and responsibility for key outcomes through the WADA alliace with Coca-Cola and local NGOs in Senegal. The partners jointly develop a holistic approach to water supply, sanitation, and hygiene (WASH) drawings on emerging best practices in the sector, and capitalizing on the involvement of a leading private sector actor.
WADA carried out activities in Senegal with a focus on improving water and sanitation infrastructure and services in targeted rural, small-town, and periurban areas while implementing hygiene education programs and promoting local governance of water and sanitation.
|Location||Senegal, West Africa|
|Value||USD 1.57 Million|