Ooredoo will begin to roll out its mobile network in Myanmar in the second quarter of 2014. In parallel with this launch, Ooredoo, in partnership with The Cherie Blair Foundation for Women (CBFW), will work with grassroots organizations in Myanmar to identify and recruit and train a total of 30,000 women to become agents in Ooredoo's mobile retail channel. Several organizations are currently being considered for this role and will be selected based on their ability to reach women entrepreneurs in Myanmar.
Concurrently, Ooredoo and CBFW will develop a franchisee model that enables these 30,000 women to become entrepreneurs by selling prepaid airtime to their communities. Women will be equipped with a business kit containing a mobile phone, promotional materials, and an operating manual. They will also receive hands-on training on how to run their businesses. This project will focus on recruiting women from rural and resource-poor villages, starting with the Bago and Mandalay regions and then expanding to Rakhine State and Mon State, which will be confirmed depending on the results of exploratory research into the regions. Within 12 months after the launch of Ooredoo mobile services in Myanmar, 10,000 women will be integrated in the distribution channel. Within 18 months after the launch, 20,000 women agents will have been integrated. Ooredoo expects to reach a total of 30,000 women agents within 24 to 30 months after the start of Ooredoo's services in Myanmar.
Ooredoo will use its position as a leading mobile operator to actively create a network of women agents in its retail channels in Myanmar. It will also provide the $1,050,000 required to execute the project. CBFW will contribute its expertise in women's entrepreneurship, in partnership with a local organization, to select women agents for the project, as well as to train the women on running a small mobile-based business. It will also be responsible for leading the research and monitoring and evaluation elements of the project.
|Location||Myanmar, South Asia|
|Value||USD 1.05 Million|