Women Mobile Retail Agents in Myanmar

Ooredoo, in partnership with the Cherie Blair Foundation for Women (CBFW), commits to recruit and train a total of 30,000 women in Myanmar as mobile retail agents. The partnership aims to equip typically undeserved women in Myanmar with an easy, flexible business model that will increase their income and their standing in the community. Ooredoo will work with the CBFW and local entrepreneurship-focused organizations to recruit, train, and provide tools to rural women so that they may act as retail sales agents within their communities.

Women Mobile Retail Agents in Myanmar

Ooredoo will begin to roll out its mobile network in Myanmar in the second quarter of 2014. In parallel with this launch, Ooredoo, in partnership with The Cherie Blair Foundation for Women (CBFW), will work with grassroots organizations in Myanmar to identify and recruit and train a total of 30,000 women to become agents in Ooredoo's mobile retail channel. Several organizations are currently being considered for this role and will be selected based on their ability to reach women entrepreneurs in Myanmar.

Concurrently, Ooredoo and CBFW will develop a franchisee model that enables these 30,000 women to become entrepreneurs by selling prepaid airtime to their communities. Women will be equipped with a business kit containing a mobile phone, promotional materials, and an operating manual. They will also receive hands-on training on how to run their businesses. This project will focus on recruiting women from rural and resource-poor villages, starting with the Bago and Mandalay regions and then expanding to Rakhine State and Mon State, which will be confirmed depending on the results of exploratory research into the regions. Within 12 months after the launch of Ooredoo mobile services in Myanmar, 10,000 women will be integrated in the distribution channel. Within 18 months after the launch, 20,000 women agents will have been integrated. Ooredoo expects to reach a total of 30,000 women agents within 24 to 30 months after the start of Ooredoo's services in Myanmar.

Ooredoo will use its position as a leading mobile operator to actively create a network of women agents in its retail channels in Myanmar. It will also provide the $1,050,000 required to execute the project. CBFW will contribute its expertise in women's entrepreneurship, in partnership with a local organization, to select women agents for the project, as well as to train the women on running a small mobile-based business. It will also be responsible for leading the research and monitoring and evaluation elements of the project.


  • Ooredoo

    Service Providers
    Qatar | Staff size: 1001-5000

    Ooredoo is a leading international communications company with a customer base of more than 93 million and have been the fastest-growing telecommunications company in the world since 2005. In...

  • Cherie Blair Foundation for Women

    United Kingdom | Staff size: 26-50

    The Cherie Blair Foundation for Women is based in London with a global reach and it is run by a dedicated team overseen by a board of trustees.

    The charity was set up in 2008 in response...

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Key Information

LocationMyanmar, South Asia
  • Start Date 2013
  • End Date 2014
  • ValueUSD 1.05 Million