Agribusiness Systems International (ASI), an affiliate of ACDI/VOCA, is a nonprofit consulting firm that confronts today’s global challenges by aligning business interests with those of smallholder producers. ASI has a local presence that our clients trust to make it happen. We are a team of agribusiness experts who know how to achieve systemic changes and sustainable results.
ASI has recently completed a brand refresh and is seeking a D.C.-based Communications Director to join our small, nimble team of development professionals. The Communications Director will be the organization’s primary brand manager and will promote visibility for our work with clients, other stakeholders, and the general public to position the organization for continued growth. S/he will be responsible for developing and executing a comprehensive communications plan—including both internal and external strategies—to roll out ASI’s new brand. She/he will grow ASI’s digital presence, including establishing and managing social media channels, exploring multimedia development, and creating compelling web, e-newsletter and blog content. The Communications Director will also be responsible for overseeing and supporting the quality of ASI’s suite of printed communications materials.
Primary activities include but are not limited to: manage organization’s brand through various channels, including print, web, and social media—ensuring consistent messaging and adherence to branding guidelines; build the capacity of HQ and field-based staff to serve as brand ambassadors; develop key collateral materials, including web content, fact sheets, presentations, etc.; develop and implement an integrated—long-term and annual—strategic communications plan to advance ASI’s work and mission; create, manage, and promote annual calendars of key events and conferences; support HQ and field staff in communicating effectively with targeted audiences and influencers; cultivate relationships with members of the media, industry think tanks, and event forums to position ASI as subject matter experts for article publication and speaking engagements; and develop content such as news items, success stories, e-newsletters, press releases, brochures, video, and other special projects as they arise.
In addition, the Communications Director will develop and implement ASI’s online media strategy and lead content update and system maintenance efforts for the ASI website. This person will also enhance ASI’s overall online visibility, embracing the latest trends in digital communications, SEO, and data analytics. The Communications Director will maintain relations with ASI field offices so that the website and media efforts reflect achievements and needs of field operations. This position will support ASI President to cultivate and maintain meaningful online presence. They will also train HQ staff and support field offices in using social media/digital tools. The Communications Director will build capacity of staff to draft high-quality content that is tailored to the needs of target audiences, and create content that is clear, substantive, and jargon-free. This person will also serve as lead writer and/or editor on key documents—proposals, external reports—that garner visibility with important stakeholders or clients.
Minimum qualifications include a Bachelor’s degree; Master’s degree in journalism, communications, public relations preferred. Minimum of seven years’ experience in marketing, social media outreach, website management, and writing. Experience developing communications strategies for private sector and development industry audiences. Outstanding written and verbal communications skills, with an emphasis on storytelling. Highly-skilled content developer; ability to convert technical content into blog posts, newsletter articles, etc. for various audiences. Experience with MS Office and Adobe Creative Suite (particularly Photoshop and InDesign) required. Fluency in CMS web publishing platforms (e.g., WordPress). HTML and CSS a plus. Comfort with managing e-newsletter and other electronic announcements/automated communications using MailChimp or Constant Contact. Knowledge of current best practices for on-page and off-page SEO. Fluency in English required. French and/or Spanish language skills are a plus. Ability and willingness to travel internationally is required.
Please apply online at http://www.acdivoca.org/work-with-us/ or respond with résumé, cover letter and salary history to Attn: HR/SLD, 50 F Street NW, Suite 1000, Washington, D.C., 20001 or fax +1 202 469 6255. No phone calls please. Only finalists will be contacted. Women and minorities are encouraged to apply. Peace Corps, AmeriCorps, and other national service alumni are encouraged to apply. EOE/AA. VEVRAA Federal Contractor.