Coordinator, Social Media

  • Entry-level, Full-time staff position
  • Posted on 6 May 2021
  • New York, New York, United States
  • Closing on 30 June 2021

Job Description

The Opportunity

Pencils of Promise is seeking a digitally savvy, amiable, quick-witted self-starter to join the PoP External Affairs team. Core responsibilities for this role are social media engagement and quality assurance for our digital space. As Coordinator, Social Media, you will be instrumental in implementing the PoP voice across multiple digital platforms. You’ll make the essential connections between our work internationally, our campaigns, and our community members.

Within one month, you’ll…

  • Develop an understanding of PoP’s brand and online community

  • Become the direct point of contact for all PoP social media platforms: Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn, Community and Clubhouse

  • Successfully complete a thorough onboarding process that will arm you with a comprehensive understanding of your colleagues’ roles and responsibilities across the NYC team and gain a high level understanding of activities carried out in Ghana, Guatemala and Laos

  • Gain a full understanding of all components of PoP’s builds, Teacher Support and WASH programs that will enable you to speak confidently about the impact we’re making around the globe

  • Develop 30-60-90 goals with manager

  • Produce creative, compelling content for social media posts and website content using Adobe Creative Suite or other design software to post across PoP platforms

  • Familiarize yourself with PoP’s monthly metrics reporting process

Within three months, you’ll…

  • Work with Manager of Content and Digital Marketing, Designer and SVP of External Affairs to identify effective social strategy across platforms. Work with the External Affairs Team to create a campaign-specific social media strategy.

  • Provide regular tracking and reporting on digital metrics with respect to audience, engagement and reach as well as conversion with a view to implementing insights, growing our audience and optimizing online engagement

  • Copywrite for social media based on a data-driven understanding of PoP’s audience and brand

  • Manage social media communities including managing comments, questions, liking posts and responding to direct messages

  • Provide assistance on brand partnerships by generating social media assets and ideas to tie into social media activations

  • Organize and manage photography files

Within six months, you’ll…

  • Actively research and recommend influencers, brand ambassadors or influential organizations online with whom PoP should partner

  • Serve as relationship manager to influencers and actively engage them in PoP campaigns

Within one year, you’ll…

  • Manage an ongoing pipeline of new supporters and influencers to follow and engage with PoP on social media

  • Maximize impact of online content to keep our community connected to our work, including trialling innovative new digital strategies and content ideas

  • Develop a full understanding of roles and responsibilities, that are subject to adaptation outlined in this description, based on areas of expertise, importance and of desired professional development

  • Gain exposure to all aspects of PoP’s External Affairs activities and a personal understanding of the organization’s position in the non-profit sector

During your time at Pencils of Promise, you’ll be able to teach…

  • How to expand the reach and engagement of PoP’s digital presence

  • How to effectively grow PoP’s audience and maintain a pipeline of growth for all platforms

  • How to identify social media trends and forecast for results

  • Insights on verticals and industries that PoP’s marketing efforts should expand to

During your time at Pencils of Promise, you’ll be able to learn…

  • How to amplify marketing campaigns and brand partnerships through social media

  • Fundraising through social media activations and campaigns

  • How to tell PoP’s story and share its programmatic work through a lens of ethical storytelling

Want to join the PoP family?

PoP strives to be an inclusive place where everyone can grow. So however you identify, whatever background and skills you bring with you, please apply if this is a role that would make you excited to come into work every day and we’ll discuss it together.

PoP is an Equal Opportunity Employer, which means we will not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors prohibited by applicable law. This policy applies to every aspect of employment at PoP, including recruitment, hiring, training, advancement, and termination. PoP employees in New York City must be authorized to work in the United States.

Benefits: Salary based on non-profit industry standards and range will be disclosed in early conversations (non-negotiable upon receipt of an offer); 401K with 3% employer contribution; 20 days of PTO with 5 rollover days; 12 paid holidays; paid parental leave, flexible working hours; option to enroll in employer sponsored health, dental and/or vision insurance; access to both healthcare and commuter flexible spending accounts; employer covered life, long-term disability, and accidental death and dismemberment insurance; free access to the One Medical network of primary care services in New York City.



About the Organization

About Us

Pencils of Promise (“PoP”) is a for-purpose organization that works to improve public education systems in Ghana, Guatemala and Laos. We believe that where you start in life should not determine your future and unlocking the full potential of students around the world starts with supportive and encouraging classrooms that foster a passion for reading. Our teams in Ghana, Guatemala and Laos oversee all aspects of our pillar programs: school builds, Teacher Support, and WASH. The team based in New York City collaborates with and supports local leadership to successfully carry out program implementation and partners with teams to assist in any operational needs.

More information

Impact Description_ Social Media Coordinator .pdf

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