Requisition ID: req1660
Job Title: Digital Advocacy Content Officer
Sector: Advocacy & Government Affairs
Employment Category: Fixed Term
Employment Type: Full-Time
Location: USA-New York, NY - HQ
Over the past 80 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster.
The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster. Through 28 offices in cities across the United States, the IRC also helps refugees and other immigrants resettle in the U.S. and become self-sufficient. The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.
The Policy and Practice Department is a dynamic team combining the IRC’s Communications, Policy and Advocacy, and Technical Unit expertise. Its core purpose is to develop the IRC as a thought leader and drive transformational change in the humanitarian sector, and specifically to dramatically increase the productivity of humanitarian aid and its ability to achieve outcomes for people living in and displaced by conflict and crisis.
Worldwide, over 65 million people are fleeing conflict and crisis, including 22.5 million refugees. Yet in the last year alone, there has been a 60% decline in global resettlement slots offered to refugees. In an astounding break from historic norms, the U.S. is on track to resettle fewer than 22,000 in FY18. At the same time, the U.S. is rapidly reversing protections for asylum seekers and vulnerable migrants, including children and families fleeing violence in Central America. The dramatic drop in refugee admissions and attacks on protection safeguards pose existential threats to lifesaving protection pathways for some of the world’s most vulnerable and to a resettlement program that has been a global gold standard. All other resettlement states combined cannot compensate for a plummet in the historic admissions record of the U.S. On the contrary, the American retreat from resettlement and asylum safeguards has weakened the resolve of other states to admit refugees and asylum seekers themselves. The domino effect extends to low- and middle-income host governments who host the vast majority of refugees, now questioning their humanitarian obligations as wealthy nations renege on theirs. After decades of leading globally in resettlement and humanitarian diplomacy, the U.S. is now leading the global retreat.
Over the last two years, in response to a shifting public narrative and policy approach to resettlement and asylum safeguards and threats at both federal and state levels, the IRC has been implementing major strategic shifts in our advocacy to build up a sustained constituency for refugees and asylum protections through strengthened grassroots advocacy and public mobilization, alongside our deep history of engagement with policymakers in the executive and legislative branches. The Digital Advocacy Content Officer will produce compelling content for online channels to grow IRC’s grass roots supporter base and inspire them to action. The role sits within and reports to both the Digital Communications and Content Team, and the Global Policy and Advocacy Team in Washington, DC. The Content Officer will work with advocacy content, policy goals and targets, and translate those into publicly compelling digital content and campaigns which cohesively fit into IRC’s mess
* Produce and package on-message advocacy content for various channels (email, SMS, organic social, social media ads) to engage audiences with IRC issues and causes.
* Manage all aspects of content development from shaping creative concepts based on advocacy positions and audience targets to writing material or working with designers and videographers to produce visual content to trafficking approvals.
* Work with channel managers for email and social and marketers to tailor content for specific channels and ensure it reaches our intended audiences.
* Work with advocacy team members to identify appropriate timing and platform for digital outreach.
* Directly manage the technical aspects of publishing to our email and SMS lists, and tailoring our calling and letter-writing platforms.
* Monitor content performance via Google Analytics and other metrics systems; ensure relevant results are shared with advocates and other team members. Participate in message testing and fine-tuning.
* Maintain the advocacy content calendar and ensure advocacy pushes are tightly integrated with the IRC’s overall communication and marketing schedules.
* Develop streamlined and flexible processes and workflows that can support daily content production, as well as rapid content delivery during reactive advocacy pushes.
* Assist with content around third-party acquisition platforms, and requested content for IRC external partners (such as corporate partners), and integration of these acquisitions into Salesforce.
* Coordinate internal stakeholders to manage decision-making, collaboration and planning across IRC teams, including reporting out to the Consumer Engagement Steering Committee.
Key Working Relationships:
- Position Reports to: Sr. Digital Product Officer (Communications) and Associate Director, Campaigns and Public Mobilization (Policy and Advocacy)
- Position directly supervises: None
- Indirect Resources: In Digital Comms Team (graphic designers; multi-media producers; social media staff; analytics staff). In Policy and Advocacy Department (advocacy content experts).
Other Internal and/or external contacts:
- Internal: Works closely with USP communications and fundraising team; HQ Marketing team (email, paid marketing); Consumer Engagement Steering Committee; IT team (Salesforce)
- External: May work with agencies on specific platforms and/or for specific campaigns.
- Impact of work: Support efforts to build a grass roots digital advocacy presence to drive impact for the organization.
Minimum: B.A. degree in English, journalism, communications, or a related field
* 3-5 years professional experience producing digital content (written and visual) for the public in a relevant field.
* A talented wordsmith and copywriter; also comfortable with basic multi-media editing (pictograms, animated gifs, etc.); excellent editing and proofreading.
* Demonstrated understanding of how to effectively shape content and messaging for different audience and channels. Familiar with search engine and social media optimization best practices.
* Hands on experience working with web-based calendaring, collaboration/project management, and publishing systems (i.e. Drupal).
* Detail oriented and highly organized.
* Strong interest in humanitarian and refugee resettlement issues, and the IRC’s mission.
* Experience working in a non-profit
* Relevant experience with digital advocacy campaigning.
Licenses or Certifications: None required
Language Skills: None
Working Environment (Optional): Fact-paced and fluid work environment.
Standard office work environment. Up to 10% travel.