Director, Brand Marketing

Project HOPE - Duplicate
Washington, DC, District of Columbia, United States
Apply by 5 July 2018
Senior-level , Full-time staff position
Posted on 5 June 2018

Job Description

Project HOPE is looking for a Director, Brand Marketing reporting to the VP, Chief Development/Communications Officer.This positionwill be responsible for developing marketing strategies and plans that establish and increase brand presence for Project HOPE. With a focus on increasing profile, raising awareness and engaging all audiences the Director, Brand Marketing will be responsible for implementing engagement marketing strategies. S/he will have proven expertise in programs that increase traffic to the website, increase leads for fundraising, engage audiences through compelling storytelling and assist in driving achievement toward reaching donor and revenue growth.

We are looking for a creative leader with experience working to: increase brand strength, creative execution, audience information and digital excellence. The ideal candidate will manage the relationship with Project HOPE’s internal teams to ensure accurate and authentic delivery of the brand and produce purpose-built content to distribute via owned digital channels. This includes creating a strong brand and engagement audience strategy; cause marketing; social media advertising; SEO, website, events and creative.

S/he will lead a small team including a Manager, Events; Creative Specialist and Digital. The Director is responsible for the success of individual and team growth and performance to reach annual goals of increased influence, reach and engagement.

The position is located in Millwood, VA (about 15 miles from Winchester, VA) with the opportunity to work out of our metro-accessible Bethesda, MD office.

About the Organization

Founded in 1958, Project HOPE (Health Opportunities for People Everywhere) is dedicated to providing lasting solutions to health problems with the mission of helping people to help themselves. Identifiable to many by the SS HOPE, the world’s first peacetime hospital ship, Project HOPE now provides medical training and health education, as well as conducts humanitarian assistance programs in more than 35 countries.

Over the past five decades, Project HOPE has demonstrated its ability to develop and permanently institute long-term solutions to pressing health problems, the true essence of helping people help themselves.

Project HOPE remains as committed as ever to addressing the world’s new health threats by playing a leadership role forging new alliances among those on the frontlines of health and together seeking new solutions.