As part of CARE’s growth strategy, the need to build greater awareness of the organization within the domestic US and among the general public and key influencers and stakeholders is key. To achieve this, CARE is looking to aggressively grow its media reach and lead the overall media relations and PR strategy and approach for the US organization.
The Executive Director of Media Relations is responsible for the successful development and execution of global public relations plans, with a strong focus on the organization’s key programming pillars. This leader will combine proven PR practices with breakthrough initiatives that yield image-building exposure and that drive key advocacy and fundraising actions. In addition, the PR plans will be designed to bolster the overall organization and marketing strategy. This leader will set the standard for excellence in proactive PR campaigns focused on CARE’s mission and secure quality media placements in global target markets and lead the organization’s capability to effectively deliver key messages across a spectrum of traditional and non-traditional media.
The ideal candidate for this position will be an excellent public relations strategist and a strong manager/developer of talent, with good writing, and media relations experience. You should have at least 12 years of solid public relations experience with a proven track record of media hits. Candidates with a background in global communications, non-profit, humanitarian, and gender justice work, is a plus and would fit nicely into this position.
- Develop and implement an integrated strategic communications plan to advance CARE’s brand identify; broaden awareness of its programs, policies and organization priorities; and increase the visibility of its programs.
- Oversee all aspects of CARE USA global media relations/public relations. Write and edit press release and media statements.
- Increase CARE’s standing with the news and mainstream media to a level where we are challenging competitive organizations for media share of voice and thought leadership.
- Write and edit communications in collaboration with internal team members, including advocacy and programming.
- Provide ongoing PR counsel to multiple internal teams and create and develop PR messaging for complex technical reports.
- Proactively prepare for crisis situations and respond to crisis communication issues.
- Mentor, coach and support team members, ensuring constant development of their skills
- Bachelor’s degree required, preferably with a concentration in Communications, Journalism, English, or Marketing
- An exceptional portfolio reflecting 12+ years of communications experience in public relations. Knowledge in global communications, non-profit, humanitarian, gender justice work, a plus
- A “player-coach” leader who is as comfortable developing the strategy as she/he is executing it
- Highly skilled in crisis communications
- Demonstrated in-depth knowledge of public relations and business/trade media, including strong contacts at key publications. Experience overseeing the work of PR agencies
- Superior communications skills, both verbal and written
- Ability to develop and implement highly effective strategic and measurable communications plans
- Visionary, persistent and unafraid of tackling difficult tasks, yet also systematic and analytical in approach to work
- Creative problem-solving skills and excellent time management. Ability to manage the multiple PR programs and issues simultaneously
- Outstanding interpersonal skills to effectively build relationships and interact with associates at all levels within the organization and with the general public
- Customer oriented with collaborative communication and problem-solving skills; solid organizational skills, detail orientation and a drive to continuously improve
About the Organization
CARE is an international NGO with local staff and community partners in more than 90 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from clean water to access to education; from microfinance to ensuring that everyone has nutritious food; from agriculture and climate change to disaster response. CARE puts women and girls at the center of everything we do because they have proven to be the best hope for creating lasting change in the world. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for over 70 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and fight with CARE.
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