DAI, the implementer of the USAID Agricultural Value Chains Activity in Uzbekistan, invites qualified offerors to submit proposals to supply and deliver a Human Centered Design (HCD) study of domestic and export markets in three value chains (grapes, cherries, and apricots). The study will provide the project team with a nuanced understanding of market demand segments, consumer demand, and drivers of customer preferences from various target markets and guide private enterprise support across all components.
HCD is a user-based methodology to identify and/or create market-based solutions for existing and new markets that are desirable, viable, and feasible. Solutions can be products, services, market systems, technologies and project approaches that are typically holistic along a specific value chain. Further details can be found in Attachment A: Scope of Work.
About the Organization
USAID’s Agricultural Value Chains Project in Uzbekistan (AVC) was executed by DAI and USAID on May 31, 2015. AVC supports improved food security in Uzbekistan through strengthened agricultural value chains.
The primary purpose of the Agricultural Value Chains (AVC) project supports Uzbekistan's agricultural sector through engagement with horticultural producers, processors, input suppliers, and exporters. Specifically, the project 1) improves the quality and volume of agricultural production, 2) improves post-harvesting handling and production, 3) facilitates market linkages, and 4) links educational institutions with private sector demand.
DAI is an international development company. For 40 years, we have worked on the frontlines of international development, tackling fundamental social and economic development problems caused by inefficient markets, ineffective governance, and instability. Currently, DAI is delivering results that matter in some 80 countries. Our development solutions turn ideas into impact by bringing together fresh combinations of expertise and innovation across multiple disciplines. Our clients include international development agencies, international lending institutions, private corporations and philanthropies, and national governments.