Marketing Officer, Bangladesh

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Population Services International
Dhaka, Bangladesh
Apply by 30 May 2018
Mid-level , Full-time staff position
Posted on 30 April 2018

Job Description

Job title Marketing Officer

Department Asia and Eastern Europe - Local Hire Position

Based in Dhaka, Bangladesh

Reports to the Marketing Advisor

Who we are

With over 45 years of experience, working in over 60 countries, Population Services International (PSI) is the world’s leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer empowered healthcare.

There are over 8,000 “PSI’ers” around the world. We are a diverse group of entrepreneurial development professionals with a wide range of backgrounds and experience. All with unique skills that we bring to the critically important work that we do.

Join us!

PSI, together with a team of international and local partners, will implement the USAID-funded Advancing UHC in Bangladesh (AUHC) project to transform the world’s largest NGO network of maternal and health clinics across 64 districts in Bangladesh into a sustainable, pro-poor social enterprise, the Surjer Hashi Network (SHN), to advance the country’s progress toward universal health coverage.

We are looking for an energetic and creative Marketing Officer who is passionate about making markets work for a social cause, delivered through a sustainable business model to help us with the network transformation. In this role you will effectively plan, develop and implement all strategic marketing activities aimed at accelerating the transition of the network to achieve a sustainable health service delivery network that meets the needs of the poor in Bangladesh while increasing its long-term prospects through an expanded revenue base. If you are an entrepreneurial person who thrives on creating marketing strategies to build brands, understands how to leverage market and consumer insights to unlock growth, enjoys managing a P&L, and can design and execute a strategy - read on! No relocation costs are offered with this position.

Your contribution

In this role you will support the Marketing Advisor and AUHC team to plan, develop and implement all strategic marketing activities:

Marketing Support

  • Analyze and apply market research and learnings to inform AUHC marketing strategy and implementation plan
  • Support the marketing strategy and communication plan development, including promotion budget, implementation and ongoing evaluation of marketing activities
  • Support development and production of mass or mid-media, BTL and IEC promotion and communication materials
  • Provide continuous inputs and support for improving tools and guidelines for market strategy implementation and campaign roll-out
  • Work with AUHC and SHN teams for program planning and effective implementing
  • Monitor social media discussions about the network, industry and market to inform strategy

Training

  • Arrange trainings for SHN staff and appropriate clinic management in applying data for decision making, brand awareness and campaign roll-out
  • Conduct in-the-field training and support to network staff on marketing as needed
  • Create, update and maintain a library of manuals, tools and other marketing resources used in training and development


What are we looking for?

  • You have BA/BS degree or higher, preferably in marketing or business.
  • You have minimum 3 years successful background experience in consumer-facing product and/or service delivery marketing and management.
  • You have marketing and business strategy development experience, including portfolio management and P&L.
  • You have experience managing product and portfolio level sales volume and value performance.
  • You have consumer and market research experience.
  • You are a Bangladesh national.
  • You have English language spoken and written fluency.
  • References will be required.

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.

PI102216418

About the Organization

About PSI: PSI is a leading global health organization with programs targeting malaria, child survival, HIV and reproductive health. Working in partnership within the public and private sectors, and harnessing the power of the markets, PSI provides life-saving products, clinical services and behavior change communications that empower the world's most vulnerable populations, in over 65 countries to lead healthier lives. Over 150 staff in the Washington D.C headquarters, 100 overseas expatriate staff and almost 8,000 local staff work to execute PSI’s critical and innovative programs worldwide. Health Impact and Donors: PSI has a unique focus on measurable health impact much like successful corporations measure profitability. Measuring the results of PSI’s health interventions isn’t as simple as counting lives saved. PSI employs an entire team of researchers to continuously evaluate PSI performance against evidence-based objectives and verifiable indicators. Such strict measurement of PSI performance is what sets the organization apart from others in the field and feeds into the design of innovative, targeted and cost-effective interventions. By utilizing the DALY (Disability Adjusted Life Year) system, PSI estimates that in 2009 alone, its programs directly prevented more than 156,000 HIV infections, 2.6 million unintended pregnancies, almost 150,000 deaths from malaria and diarrhea and 19 million malaria episodes. In addition, roughly 25,000 patients were treated for TB. With a focus on decentralized management and local experts, innovative programs and successful benchmarking, PSI is proud of its long term commitment to serve those most in need. PSI is supported by several major donors including: governments of the United States, United Kingdom, Germany and the Netherlands; the Global Fund, various United Nations agencies, private foundations, corporations and individuals. Areas of PSI focus: HIV: PSI has HIV programs in over 60 countries around the world. Interventions, which include social marketing of HIV products and services and targeted HIV communications, are based upon a commitment to produce measurable health impact and an emphasis upon rigorous research and evaluation. Although condom social marketing and targeted communications remain the cornerstones of PSI's work to address the HIV pandemic, country programs also implement an increasingly comprehensive range of interventions in response to the changing needs of specific country contexts and populations. PSI is increasingly implementing innovations such as male circumcision services and targeted communications for concurrent sexual partnerships and injection drug use interventions. TB: Tuberculosis (TB) is a curable and preventable illness, yet it remains a major cause of death worldwide. It is one of the biggest killers of women of reproductive age and the most common cause of death among people living with HIV/AIDS. PSI provides a variety of innovative TB and TB/HIV-related services, engaging private providers in diagnosis and treatment and integrating HIV counseling and testing with TB services. It also creates innovative behavior change communications campaigns to increase awareness of TB and TB/HIV and to promote healthy behaviors. Child Survival: Vulnerable children are one of PSI’s most important target groups. According to the WHO, nearly 10 million children under the age of five die each year – more than 1,000 every hour. Tragically, about two-thirds of child deaths are preventable through practical, low-cost interventions. PSI works to improve child survival by helping developing countries address water-borne diseases such as diarrhea, malaria, pneumonia and HIV with prevention and treatment education and products. PSI’s child survival programs improve the health and save the lives of children under five in more than 30 countries. Reproductive Health: In over 30 countries throughout the world PSI empowers women and couples to lead healthier lives by providing access to innovative family planning and maternal health products and services. Every year, there are more than 60 million unintended pregnancies and more than 500,000 women die from pregnancy-related causes. In 2008 alone, PSI prevented an estimated 3.1 million unintended pregnancies and 15,000 maternal deaths, and enabled millions of couples to plan their families. Over the past three decades, PSI has expanded the contraceptive methods in its portfolio from male condoms and oral contraceptives to include injectable contraceptives, intrauterine contraceptive devices (IUD), emergency contraception pills, implants, female condoms, voluntary sterilization, and fertility awareness methods such as the Standard Days Method using Cyclebeads®. PSI’s RH platform has also grown to address maternal mortality through the prevention of post-partum hemorrhage and sepsis, and the prevention of unsafe abortion. Clean Water: Access to clean water is a challenge in almost all of the countries PSI operates in. Increasing awareness of water borne diseases and accessibility to treated water are a core part of PSI’s efforts across its health areas. PSI and its many partners are working together to promote the Safe Water System, a water quality intervention that employs proven, easy-to-use and inexpensive solutions such as household water treatment appropriate for the developing world. Household water treatment and safe storage ensures that each sip of water is safe to drink. Household water treatment can be adopted quickly, inexpensively, at national scale in both development and emergency situations, making an immediate difference on the lives of those who rely on transporting to and storing water in their homes. Malaria: PSI provides malaria control support to national Ministries of Health in over 30 countries worldwide. PSI tailors its malaria control programs to the unique environment in each country and the needs outlined by the Ministry of Health to achieve the Abuja Targets and MDGs. PSI’s malaria control programs include delivery of insecticide treated mosquito nets, pre-packaged malaria treatment, behavior change communications and operational research.

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