The Regional Communications Advisor (RCA) is responsible to oversee, monitor and coordinate the development and implementation of CARE’s communications and public outreach in the Middle East and North Africa (MENA). The RCA will provide strategic responsibility to raise CARE’s profile in order to maximize positive global, and regional media coverage. The RCA will also support accountability to key stakeholders by communicating the humanitarian situation and CARE’s emergency operations in the MENA region. The RCA will work closely with the global communications team to ensure solid pipeline of updates, content, media messages and increased media exposure to CARE in MENA.
The role holder will support the Region and the Country Offices (COs) as needed on all communications issues and be responsible for supporting the core Communications functions within CARE MENA. The RCA will also provide technical support to CARE Country Offices responding to crisis situations.
Key internal contacts include the Regional Director, Deputy Regional Director for Programs and Impact, Regional Program team, CARE USA (CUSA) Communications team, CUSA COs, CARE International (CI) Communications Officers and CI Humanitarian Communications Coordinator. Key external contacts include major media outlets, journalists, photographers, media/communications officers from other NGOs, government, etc.
The RCA reports directly the MENA Regional Director with a dotted line reporting to the CUSA Communications Director/ CI Humanitarian Communications Coordinator.
- Liaison and Communications:
- Develop and amend as necessary an initial media strategy for CARE MENA access to regional and international media
- Build a clear outreach plan for journalists/reporters covering similar topics as CARE’s regional strategic and geographical priorities
- Act as the main point of contact for media and respond to requests for information from journalists, members of CI, and donors, including arranging interviews and field visits in support to CO teams
- Delivery on Regional Communications Priorities:
- Produce and oversee the production of written and graphic materials which ensure consistency and compliance with the CARE brand, values, key messages and style guidelines
- Provide support to the Regional Management Team and Regional Leadership Team on communications related issues
- Media Monitoring and Evaluation:
- Monitor print and electronic media for mentions of CARE and other topics of interest to the organization and inform CARE Secretariat media focal point and CI
- Actively look for existing media angles and CARE programming initiatives in the regional that CARE can conduct media outreach around and flag to CI media teams
- Country Office Support:
- Work with COs to provide communications training, coaching and mentoring as needed to CO comms focal points
- Serve as point of contact and initial escalation point for questions about policy, procedure and requirements for CARE communications
- Administrative and Other Responsibilities:
- Support the Regional Director on different external communications tasks
- Support in conducting surveys and benchmarks that will ensure CARE MENA stays competitive and relevant in communications
- Master’s degree preferably in communications, media studies, journalism or similar field
- Minimum of seven (7) years’ experience in a similar role including general communications, including crisis communications and situation reports and communications (on site) in emergencies, with a strong use of social media
- Proven ability to work with data, analyzing, evaluating and summarizing quickly and accurately
- Well organized, self-motivated, and have the ability to work under pressure and in high paced environment
- Proven excellent and extensive IT skills especially in communication apps and packages and social media
- Fluent English and Arabic language written and oral communication skills (writing samples in both languages will be required)
About the Organization
CARE is an international NGO with local staff and community partners in more than 90 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from clean water to access to education; from microfinance to ensuring that everyone has nutritious food; from agriculture and climate change to disaster response. CARE puts women and girls at the center of everything we do because they have proven to be the best hope for creating lasting change in the world. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for over 70 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and fight with CARE.
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