Regional Marketing Advisor, Southern Africa

Job Description

Regional Marketing Advisor, Southern Africa
Location: preference for Johannesburg/Pretoria, South Africa; other locations within region negotiable
Up to 50% regional/international travel
Reports to the Vice President and Sr. Regional Director, Southern Africa with dotted line to Deputy Director, Global Marketing Department (GMD)

Who we are

We are Population Services International (PSI), the world’s leading non-profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services for HIV prevention and treatment, family planning and maternal and child survival.

There are over 9,000 “PSI’ers” around the world. We’re a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job.

Join us!

PSI’s Southern Africa Region addresses a wide range of health needs across seven countries. We are leaders in marketing HIV prevention products and services pioneering innovative approaches such as male circumcision, HIV testing and self-testing, pre-exposure prophylaxis and other care and treatment services.

The Regional Marketing Advisor is passionate about making markets work more effectively so the people we serve have the dignity of choice and ease of access to high-quality health products and services that meet their specific needs. We simply want to be the best marketers in public health. We are looking for a skilled and dynamic marketing specialist to take our region’s marketing to the next level. While the region has a broad spectrum of marketing needs, we need someone who has a demonstrated track record in social and behavior change communications, and an interest in pioneering new approaches in consumer insight generation and analysis and applying findings from complex research methodologies such as journey mapping and segmentation, but who can also coordinate across the region on marketing planning, trade and service marketing, marketing-financial decision making, marketing execution and marketing talent management.

Sound like you? Read on.

Your contribution

You will instill best practices in marketing across the countries where we work. Working in collaboration with Southern Africa’s Regional and Country teams and PSI’s Global Marketing Department, you will:

• Promote the appropriate and effective use of social and behavior change methodologies to build marketing programs and support countries on the execution of marketing strategies;
• Coordinate with marketing advisors on new multi-country projects and pilots, including pre-exposure prophylaxis (PrEP), HIV self-testing and demand creation for male circumcision, and catalyze the diffusion of new and proven technologies and innovations for replication across the region;
• Support country-level marketing teams in the development of marketing strategies and annual activity plans related to both products and services, assuring alignment with PSI’s Global Marketing strategy, donor commitments, and market conditions;
• Support marketing aspects of regional strategic initiatives including regional brand development and condom and family planning social enterprises;
• Support country programs to evolve social franchise models by improving overall business franchise management for sustained health impact;
• Contribute towards driving greater financial sustainability through supporting cost recovery initiatives in the region;
• Identify and support opportunities for regional efficiencies particularly related to product manufacturing, procurement, sales and distribution and consumer insight and marketing;
• Coordinate with other Global Services departments including Research, Evidence, HIV/TB and other health departments to assure appropriate technical support and alignment are embedded in program and proposal development, marketing strategy and execution at the country level;
• Promote effective relations and institutional management between marketing and evidence departments of network members in Southern Africa;
• Be an active participant and contributor to the PSI Global Social Marketing team, providing shared solutions to standardization and operationalization of improved marketing;
• Work with country/regional teams to improve existing marketing talent and to hire, on-board and groom new marketing talent at the country level.

How will your performance be measured?

• increased demonstrated impact through Social Marketing and Social Franchising interventions
• improved alignment of country marketing operations to GSMD strategic initiatives
• improved sustainability through more rigorous attention to cost recovery on products and services
• demonstrated increase in use of data to drive marketing decision-making at the country level
• improved internal and external understanding of PSI marketing and business model
• increased use of global marketing tools and approaches for program design and execution at country level

What are we looking for?

The basics

• Master’s degree (MBA, MPH, MSc) in marketing, business, communication, or a related field preferred;
• At least five years of professional experience in marketing, managing a business, including field experience in a developing country (experience in Sub-Saharan Africa preferred);
• Ability to develop partnerships with internal senior management, external donors, and NGOs
• Ability to develop strong relations with PSI Regional Directors and other organizational senior leaders.
• Excellent analysis and writing skills
• Outstanding interpersonal skills and an ability to inspire and motivate teams using tact and talent vs. authority
• Ability to work independently with minimal supervision; a self-starter
• Willingness to travel up to 50% of time within the Southern Africa region
• Fluency in English required. French language skills a strong plus.

What would get us excited?

Experienced marketing manager adept at using evidence to make decisions. You are familiar with human centered design and have experience with consumer segmentation. You understand business systems, marketing strategies and processes and have a demonstrated ability to design, analyze, disseminate, and manage marketing strategies with proven results.

The “Street Cred”. You have significant, successful experience working in areas like business, sales and distribution, management consulting, marketing. You have had great business results and you have been able to create results via your vision and direction on execution. Experience in products/services that required consumer behavior change preferred.

Fire in the belly. You bring energy and passion in what you do.

Team player. You ‘play well’ with others and enjoy seeing the impact of our work as a team.

Details. Details. Details. You pay attention to them and focus on quality and consistency.

Leader. You have proven ability to obtain buy-in from multiple stakeholders and create change.

Developing Markets. You have experience working or doing business in developing markets where getting things done requires ingenuity, patience, and great problem solving skills. Experience in sub-Saharan Africa highly preferred.

Curious and Flexible. You’re an information sponge and understand what worked yesterday won’t necessarily work today (or tomorrow), that each context is different. You have an ability to adapt quickly to these changing environments.

Language. English fluency a must. Fluency in French a definite 5 star plus. We are looking for excellent writing and communications skills.

Desire to Make the World a Better Place. You have a passion to create change in the world and believe in providing better health solutions to the poor. You might not have been able to do this in your career “to date” but this is a goal in your life.

STATUS

• Exempt
• Level 6

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status

What are we looking for?

The basics

• Master’s degree (MBA, MPH, MSc) in marketing, business, communication, or a related field preferred;
• At least five years of professional experience in marketing, managing a business, including field experience in a developing country (experience in Sub-Saharan Africa preferred);
• Ability to develop partnerships with internal senior management, external donors, and NGOs
• Ability to develop strong relations with PSI Regional Directors and other organizational senior leaders.
• Excellent analysis and writing skills
• Outstanding interpersonal skills and an ability to inspire and motivate teams using tact and talent vs. authority
• Ability to work independently with minimal supervision; a self-starter
• Willingness to travel up to 50% of time within the Southern Africa region
• Fluency in English required. French language skills a strong plus.

What would get us excited?

Experienced marketing manager adept at using evidence to make decisions. You are familiar with human centered design and have experience with consumer segmentation. You understand business systems, marketing strategies and processes and have a demonstrated ability to design, analyze, disseminate, and manage marketing strategies with proven results.

The “Street Cred”. You have significant, successful experience working in areas like business, sales and distribution, management consulting, marketing. You have had great business results and you have been able to create results via your vision and direction on execution. Experience in products/services that required consumer behavior change preferred.

Fire in the belly. You bring energy and passion in what you do.

Team player. You ‘play well’ with others and enjoy seeing the impact of our work as a team.

Details. Details. Details. You pay attention to them and focus on quality and consistency.

Leader. You have proven ability to obtain buy-in from multiple stakeholders and create change.

Developing Markets. You have experience working or doing business in developing markets where getting things done requires ingenuity, patience, and great problem solving skills. Experience in sub-Saharan Africa highly preferred.

Curious and Flexible. You’re an information sponge and understand what worked yesterday won’t necessarily work today (or tomorrow), that each context is different. You have an ability to adapt quickly to these changing environments.

Language. English fluency a must. Fluency in French a definite 5 star plus. We are looking for excellent writing and communications skills.

Desire to Make the World a Better Place. You have a passion to create change in the world and believe in providing better health solutions to the poor. You might not have been able to do this in your career “to date” but this is a goal in your life.

STATUS

• Exempt
• Level 6

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status

PI94669135

About the Organization

About PSI: PSI is a leading global health organization with programs targeting malaria, child survival, HIV and reproductive health. Working in partnership within the public and private sectors, and harnessing the power of the markets, PSI provides life-saving products, clinical services and behavior change communications that empower the world's most vulnerable populations, in over 65 countries to lead healthier lives. Over 150 staff in the Washington D.C headquarters, 100 overseas expatriate staff and almost 8,000 local staff work to execute PSI’s critical and innovative programs worldwide. Health Impact and Donors: PSI has a unique focus on measurable health impact much like successful corporations measure profitability. Measuring the results of PSI’s health interventions isn’t as simple as counting lives saved. PSI employs an entire team of researchers to continuously evaluate PSI performance against evidence-based objectives and verifiable indicators. Such strict measurement of PSI performance is what sets the organization apart from others in the field and feeds into the design of innovative, targeted and cost-effective interventions. By utilizing the DALY (Disability Adjusted Life Year) system, PSI estimates that in 2009 alone, its programs directly prevented more than 156,000 HIV infections, 2.6 million unintended pregnancies, almost 150,000 deaths from malaria and diarrhea and 19 million malaria episodes. In addition, roughly 25,000 patients were treated for TB. With a focus on decentralized management and local experts, innovative programs and successful benchmarking, PSI is proud of its long term commitment to serve those most in need. PSI is supported by several major donors including: governments of the United States, United Kingdom, Germany and the Netherlands; the Global Fund, various United Nations agencies, private foundations, corporations and individuals. Areas of PSI focus: HIV: PSI has HIV programs in over 60 countries around the world. Interventions, which include social marketing of HIV products and services and targeted HIV communications, are based upon a commitment to produce measurable health impact and an emphasis upon rigorous research and evaluation. Although condom social marketing and targeted communications remain the cornerstones of PSI's work to address the HIV pandemic, country programs also implement an increasingly comprehensive range of interventions in response to the changing needs of specific country contexts and populations. PSI is increasingly implementing innovations such as male circumcision services and targeted communications for concurrent sexual partnerships and injection drug use interventions. TB: Tuberculosis (TB) is a curable and preventable illness, yet it remains a major cause of death worldwide. It is one of the biggest killers of women of reproductive age and the most common cause of death among people living with HIV/AIDS. PSI provides a variety of innovative TB and TB/HIV-related services, engaging private providers in diagnosis and treatment and integrating HIV counseling and testing with TB services. It also creates innovative behavior change communications campaigns to increase awareness of TB and TB/HIV and to promote healthy behaviors. Child Survival: Vulnerable children are one of PSI’s most important target groups. According to the WHO, nearly 10 million children under the age of five die each year – more than 1,000 every hour. Tragically, about two-thirds of child deaths are preventable through practical, low-cost interventions. PSI works to improve child survival by helping developing countries address water-borne diseases such as diarrhea, malaria, pneumonia and HIV with prevention and treatment education and products. PSI’s child survival programs improve the health and save the lives of children under five in more than 30 countries. Reproductive Health: In over 30 countries throughout the world PSI empowers women and couples to lead healthier lives by providing access to innovative family planning and maternal health products and services. Every year, there are more than 60 million unintended pregnancies and more than 500,000 women die from pregnancy-related causes. In 2008 alone, PSI prevented an estimated 3.1 million unintended pregnancies and 15,000 maternal deaths, and enabled millions of couples to plan their families. Over the past three decades, PSI has expanded the contraceptive methods in its portfolio from male condoms and oral contraceptives to include injectable contraceptives, intrauterine contraceptive devices (IUD), emergency contraception pills, implants, female condoms, voluntary sterilization, and fertility awareness methods such as the Standard Days Method using Cyclebeads®. PSI’s RH platform has also grown to address maternal mortality through the prevention of post-partum hemorrhage and sepsis, and the prevention of unsafe abortion. Clean Water: Access to clean water is a challenge in almost all of the countries PSI operates in. Increasing awareness of water borne diseases and accessibility to treated water are a core part of PSI’s efforts across its health areas. PSI and its many partners are working together to promote the Safe Water System, a water quality intervention that employs proven, easy-to-use and inexpensive solutions such as household water treatment appropriate for the developing world. Household water treatment and safe storage ensures that each sip of water is safe to drink. Household water treatment can be adopted quickly, inexpensively, at national scale in both development and emergency situations, making an immediate difference on the lives of those who rely on transporting to and storing water in their homes. Malaria: PSI provides malaria control support to national Ministries of Health in over 30 countries worldwide. PSI tailors its malaria control programs to the unique environment in each country and the needs outlined by the Ministry of Health to achieve the Abuja Targets and MDGs. PSI’s malaria control programs include delivery of insecticide treated mosquito nets, pre-packaged malaria treatment, behavior change communications and operational research.