Heifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
The Social Media Fellow will help build and launch the social media presence for a high-profile social justice initiative. The Fellow will help reach and activate consumers through social media channels, managing the campaign’s social media presence and spearheading content creation.
The selected candidate will gain experience working with a highly credentialed advertising agency, as well as PR and media agencies, delving into the highly integrated realm of digital marketing
This is a remote and paid 6-month fellowship, with anticipated 20 hours of onboarding and social media strategy support, ramping up to 20-25 hours a week once the platforms go live. To be considered for the position, please submit a cover letter along with your application.
For 76 years, Heifer International has worked with more than 36 million people around the world to end hunger and poverty in a sustainable way. Working with rural communities in 21 countries in Africa, Asia, and the Americas, including the United States, Heifer International supports farmers and local food producers to strengthen local economies and build secure livelihoods that provide a living income.
Essential Character Traits
Socially savvy, culturally tuned-in, adaptive, flexible, creative, diligent, dedicated, passionate, detail oriented, self-starter.
RESPONSIBILITIES & DELIVERABLES
A. Developing Creative Social Media Content (60%)
· Build and scale community/followers on each channel
· Design and write engaging and highly shareable content for posts on each channel
· Manage community engagement and respond to questions
· Targeted outreach to influencers through social media
B. Supporting Social Media strategy development (25%)
· Refine and evolve ‘brand’/campaign voice and personality
· Help build content calendars
· Identify KPIs
· Strategize community building on channel
· Produce weekly analytics reports and integrate findings into content evolution
C. Assist with campaign research and outreach needs (10%)
D. Perform other job-related duties as required (5%)
Bachelor’s degree in Marketing, Advertising, Media Studies, Mass Communications and/or Digital Communications; experience regularly creating content for social media (professional or personal) with proven engagement success; motivated and independent work style, who does not need to be pushed or reminded.
Recent graduate or graduate student; experience in lifestyle brand building; moderate level of graphic design skills, with proficiency working with graphic and video/animations tools, culture vulture.
Most Critical Proficiencies
a) Social media fluency
b) Culturally tuned-in
c) Strategic thinker who can communicate effectively with peer audiences through short-form content
d) Confident and calm when faced with a high volume of complex and urgent requests
e) Forward looking and able to “connect-the-dots”
f) High energy, enthusiasm, and a commitment Heifer’s work
g) Self-starter that does not need to be directed, pushed or reminded
h) Thorough knowledge of Microsoft Office (i.e. PowerPoint, Word, Excel, Outlook) and competent with content creation and management platforms
Essential Job Functions and Physical Demands
a) May require working in front of a computer for extended periods
b) Ability to work independently and perform multiple tasks with minimal supervision
c) Constant telephone, face-to-face and electronic communication with colleagues and the general public
d) Possess a sense of urgency, with a high attention to detail
e) Ability to maintain or communicate sensitive information appropriately to internal and external audiences